Ag and politics: slinging the dirt.

By Sarah Kolell  |  3 February 2012

Too often we enjoy the comfort of opinion without the discomfort of thought. – John F. Kennedy

U.S. Capitol, where complexity reaches a fever pitch.

U.S. Capitol, where complexity reaches a fever pitch.

I’m not sure if it’s because we Americans are in the throes of an election year or because I’ve spent the last few months immersed in agriculture after a time away from the industry, but it seems lately people I encounter are quick to offer their clear and simplistic opinion of subjects that tend to be, well, pretty complex.

Or maybe it’s because we have Facebook and Twitter now, so I know the opinions of more people on more subjects than I ever would have imagined possible a few years ago.

Either way, it seems that some of the most heated debates in politics and agriculture have one thing in common: too many people think there exists a simple “right or wrong” answer.  Rarely are issues of consequence easy to decide. Rarely is an opinion completely black or white.  Can informed, well-meaning people have differing opinions? And not constantly be at one anothers’ throats?

It’s My Way or the Highway

There are certain topics that really seem to galvanize public opinion. In politics in 2011, credit ratings for US treasury bonds were downgraded for the first time in history. The debt ceiling crisis put a microscope on the inability of the two political parties to work together for the good of the nation. Turns out, nothing is more important than party loyalty. Politicians, pundits and regular Joes/Janes all seem to reduce the complex issues into black and white: my way, or no way.

If trying to get a handle on crazy, out-of-control debt and not falling, as a country, into sovereign default isn’t something our elected officials can reach an agreement on, is there anything they’ll put aside special interest-loyalties to accomplish? Can a complex, but correct solution be reached? Nothing about reaching that solution is simple.

The Way I Farm Is Better Than The Way You Farm

In agriculture, some of the galvanizing topics that tend to get tunnel vision treatment are the perceived superiority of organically produced food, and concerns over livestock production. But nothing takes off the blinders more quickly than going right to the source, and learning what’s really involved.

View of Climax, MN from my family’s farm.

View of Climax, MN from my family’s farm.

During a recent blogger tour for KnowACaliforniaFarmer.com, the group visited a Naturipe strawberry field, where the farm manager visited with bloggers about how organic strawberries are grown and compared that to how conventional strawberries are grown; he grows both. Turns out, both require pesticides (bugs eat strawberries) and both require fertilization. Whether pesticides are made from synthetic or naturally-occurring ingredients, and whether fertilizer is urea or fish meal-based, the takeaway wasn’t a decisive organic or conventional is better than the other.It’s not that simple. Farming is complicated.

Our group of bloggers noted that every question they raised about how conventional produce is grown and every question they raised about how organic produce is grown had intricate answers.  At the end of the tour, I believe that one important takeaway was that farmers need to produce enough food to feed the people who need to eat and no element of how they do that is simple.

The Long and Short

Just like most issues in an election can’t be easily categorized, most aspects of farming are also complex. And that’s OK. Rarely are issues of consequence easy to decide.

It’s easy to become self-protective when you’re deeply involved in an issue. It’s harder to back up and help others understand as many of the elements of a complex issue as are needed to begin creating an informed opinion.

How do you form opinions on complex subjects that are important to you and your family? Do your opinions evolve?  Is it possible, through debate to change your position on an issue?

Sarah is AdFarm’s Director of Public Relations in the U.S. and, her co-workers can attest, talks politics way too much. She tweets about ag, politics and parenting @skprkc.

Canaryseed for human consumption – who knew?

By admin  |  16 December 2011

By Wendy Ell - 

CanaryseedOn December 6-7 in Lethbridge, Alberta farmers, researchers, consultants and ag specialists came together at the Farming Smarter Conference to discuss new market opportunities, branding, industry trends, research findings, innovative practices and on-farm management.

Farming Smarter is the newly formed association and amalgamation of efforts between the Southern Alberta Conservation Association (SACA) and the Southern Applied Research Association (SARA). The new association has committed to continuing on with fall ag conferences in the Alberta areas of Lethbridge and Medicine Hat. The organization plans to soon launch a new website, rich with resource materials and industry information. Their current website outlines their key directives and projects. Look for their new site, set to launch in January of 2012.

This year’s conference discussions included such things as: 2012 grain opportunities and challenges, new commodity markets to watch, recycling on the farm, how best to manage community diseases like the wheat streak mosaic virus and stripe rust (expected to hit Alberta in the spring), good stewardship practices and neighborly actions, the hydrologic response that is showing up from wetlands drainage in Canada, whether the abolition of the Canadian Wheat Board structure will truly bring marketing freedom, and how to use the various social media platforms to your advantage to better build your business. A lot of great discussion!!

Kevin Hursh, writer and ag consultant extraordinaire from Saskatchewan provided a nice statistical look at Canadian Agriculture and did a great job of identifying future opportunities for Alberta area farmers in the audience. He asked guests to take a close look at lentils, biodiesel grains like mustard and to start following along in the R&D process of canaryseed. Programs are currently in process to work with the canaryseed so that it can be made available for human consumption – and moreover, offer a healthy profile to consumers. Those looking for another gluten-free option might want to keep this on their radar. Possible canaryseed uses are sesame seed replacement, specialty starch, and vermicelli noodles.

Tom Droog, a passionate story-teller, gave guests a glimpse into the hurdles and hoops he encountered through the years as he developed his Spitz business into an empire worthy of purchase by one of North America’s most admired snack-food companies, PepsiCo.

Shaun Haney and Gary Chambers, social media participants with media/blog sites http://www.realagriculture.com/ and http://www.tractorview.com/ did a stand-up job of introducing and outlining the primary tools of social media to conference guests. I liked how they started off their presentation outlining the key differences between social media use/adoption (among the ag community) in Canada and the U.S. They explained how the platforms are being used for both animal and environmental activism as well as less intense information sharing about “what is happening on the farm” (marketing, issues, management practices, story sharing). It is successful social media users like Shaun and Gary (and AdFarm, for that matter) that help to shape the online ag discussion in a constructive, rewarding fashion. For those of you on Twitter, you may want to check out hashtag #Agchat, a weekly conversation for folks involved in the business of growing food, fuel, feed and fiber. Discussions take place every Tuesday, 8-10pm ET.

Thanks to Ken Coles and his team at Farming Smarter for a great conference. I look forward to the opportunity of listening in on the discussions again next year!

 

Wendy is the Director of Public Relations with AdFarm. You can reach Wendy via email at wendy.ell@adfarmonline.com or follow her on Twitter at @wendy_PRLady.

U.S. Subsidies — The Elephant on the Farm

By admin  |  6 December 2011

Americans say it’s time to tighten our spending belts – surely they won’t include agriculture!?

corn_with_dollarsBy Brandon Souza – It’s hard to avoid the discussion of money in America these days. Taxes, government spending, fraud, corporate greed, cost of living, 99% vs 1%  – so among all the conversations, do you think anyone will bring up the idea of cutting farm subsidies? After all, we’re talking $20 billion dollars this year, not exactly chump change.  Yes, farm subsidies are a sensitive subject. But hardly a new one.

Help for Agriculture in a Slow Time

Starting in the 1920s and 30s, a series of government acts were passed to offset the ravages of a failing economy and the Great Depression – sound familiar? The 1922 Grain Futures Act, the 1929 Agricultural Marketing Act and the 1933 Agricultural Adjustment Act all came to be at a time when approximately 25% of the country’s population resided on farms and many Americans felt that agriculture couldn’t afford to fail.  So the government stepped in to help.

The years progressed and while farms became more efficient and consolidated, agricultural residency shrunk to the current 2% of the total US population. But the subsidies didn’t shrink.  They now equate to an annual assistance program that costs the U.S. government (us) tens of billions of dollars annually. One might think that given agriculture’s incredible technical advances we could at least talk about change. But that kind of talk meets with resistance.

Please Spend Less, But Not on the Farm

Today, most (though not all) farmers and agribusinesses are big proponents of less government intervention, often doling out scathing opinions on the wasteful spending that takes place in Washington. Ironically, they’re also among the first to defend crop subsidies. $500,000 of federal funds to build a park on the side of the interstate?  Heck, no. $500,000 to make up the difference on their balance sheet? Heck, yes.

Like many dependencies, this one won’t end quickly or simply.

Economic Viability and National Security

Proponents argue that crop subsidies are vital to the ongoing success of the agricultural industry in America and the security of our food supply. True, but only in part. More than 90% of crop subsidy money goes specifically to corn, wheat, soybeans and rice. Hundreds of other crops receive little to no support. They are at the mercy of the free market, yet they thrive – proof, perhaps, that agriculture can exist without government funding.  But do we have the ability to wean off assistance without shocking the market so badly that farmers take a devastating hit?

It’s Time for Policy Change

Today, the merits of government support are at a crossroads of irrelevance – agriculture is part of a new economic age and an economy that will not bounce back anytime soon. Understand that and you understand that agriculture subsidies are not immune to nationwide debate.

Some organizations, such as the National Corn Growers Association, have stepped up to the plate to provide ideas that will replace existing functions like the Average Crop Revenue Election Program. Kudos to the NCGA – because even if there are some disagreements on their proposal, at least they’re moving the conversation forward.

What’s next? With the recent failure of Washington’s Super Committee, ag spending faces a $15 billion cut over the next nine years as part of deficit reductions.

In 2012, let’s all work to move the discussion on farm subsidies towards viable, amicable solutions – devoid of finger pointing and special exemptions. The problem isn’t going away. We need real solutions to help solve it.

 

Brandon Souza is an Account Executive in AdFarm’s Sacramento, CA office. Follow him on Twitter: @btsouza

How to sear a steak, and other learnings from AGRI-TRADE 2011

By admin  |  17 November 2011

AG TRADESHOW REPORT: AGRI-TRADE 2011Show3

By Wendy Ell - Thanks to information I picked up from the Alberta Beef Producers at this year’s  Agri-Trade Exposition,  I now know that a rare steak is seared outside with 75% red through the centre while a “medium” rare steak is seared on the outside with a 50% red centre. There’s a fine line of difference there.

This show has been an annual gathering place for the Alberta farm community for the past 27 years  and for those of you who haven’t ever attended the show, it has come be known as THE place to learn, first-hand, about the machinery and products that you need to farm successfully in the Alberta area.  The show was held November 9th-12th at the Red Deer Westerner Park.Show2

LEARNING MATERIAL

There was no shortage of material on hand for distribution to attendees. I picked up a Canola Swathing Guide from the Canola Council of Canada, the latest issue of Top Crop Manager’s Western Edition, documents explaining how I can double my investment with an RBC Agri-Invest account,  a Canadian Beef “Merchandising Guide” explaining in detail the various beef cuts and how they appear at the grocery counter , a tractor notepad,  various tattoos and pens, a photo of myself with the Grey Cup, an autograph from CFL great Rocco Romano, a photo of an enormous New Holland combine and information on three upcoming Ag-related seminars.Show4

 WHAT ATTENDEES HAD TO SAY

While I walked the aisles, I asked five attendees why they came to the show and here are the responses I got:

-“I have to see every year what the suppliers have to offer”

-“It’s something we do as a family”

-“I come so that I can see what’s new and flashy”

-“I get to see all my buddies here every year”

-“There are lots of products, lots of equipment.”

In the words of Jack Hayden, former Minister of Alberta’s Agriculture and Rural Development, “Agriculture is a valued and essential part of Alberta’s economy and it is events such Agri-Trade that provide opportunities for our agricultural sector to meet, reconnect and share experiences and new ideas.” Judging from the comments I got from other attendees, it looks like he was right.

THE GREY CUPGreyCup1

A nice highlight for me was on Friday, November 11th, when the Grey Cup made a special appearance at the Dow AgroSciences booth, in the Prairie Pavilion. At 10am that day, there was a procession into the Pavillion, led by a bagpiper in uniform, a RCMP officer and the well-known Rocco Romano, former offensive lineman with the Calgary Stampeders. There was quite a crowd hovering around the Dow AgroSciences booth for much of the day. And with the 99th Grey Cup itself only weeks away, having the Grey Cup there for public viewing was quite a treat.

 To find out more about the show, or to view the winners of this year’s Ag Innovation awards, you can view the Agri-Trade site at http://www.agri-trade.com/.

 

Wendy is the Director of Public Relations with AdFarm. You can reach Wendy via email at wendy.ell@adfarmonline.com or follow her on Twitter at @wendy_PRLady.

AdFarm’s Kim McConnell recognized as 2011 Agri-Marketer of the Year

By Amanda Howard  |  7 November 2011

As co-founder and former CEO of AdFarm and passionate advocate for Canadian agriculture, Kim McConnell has had an immense influence on so many of us who have made agri-marketing our career. That’s why it is such a pleasure to see him recognized for his outstanding accomplishments, innovative thinking and strategic leadership with the Canadian Agri-Marketing Association (CAMA) ‘Agri-Marketer of the Year’ for 2011.

The award, which was presented at the Best of CAMA Gala in Banff on November 3, honors excellence in the dynamic field of agricultural marketing.

Already a recipient of many national business and marketing awards, Kim was nominated and selected from a group of accomplished individuals based on his success and boundless work in the agricultural marketing field over the past few decades.

Congratulations, Kim, for an award so richly deserved!

Read all about Kim’s accomplishments at http://www.cama.org/Default.aspx?tabid=224

How has Kim influenced your career in agriculture marketing? Tell us your story.