Join Us in Celebrating Beef Month

By admin, May 7, 2013

By Nicole Youra

All over North America, May is Beef Month, and here at AdFarm, we’re delighted to jump on that bandwagon. You see, we love beef, and May gives us a great opportunity to kick off summer and celebrate something we love at the same time. (more…)

2013 NAMA Agri-Marketing Conference in the Books

By Kelly Rivard, April 19, 2013

Friday marked the end of the 2013 NAMA Agri-Marketing Conference. To catch up on the conference, you can see our NAMA kick-off recap here and check out our NAMA Thursday highlights here.

It was definitely a banner year for NAMA. According to our friends over at AgWired, this year had the largest attendance since 2000. (Click through and you might see some familiar faces in that article, too.)

The calendar day started with the Midnight Pancake Breakfast, which many people found after the Brownfield party at the Dubliner.

You know it's a good party when Marilyn Monroe is singing with a cat.

You know it's a good party when Marilyn Monroe is singing with a cat.

After a few hours of sleep, attendees buckled down for another round of thought-provoking breakout sessions:

  • Damian Mason presented “Agriculture: Trends, Topics and Tomorrow,” in which he blended his agriculture background and comedic career into a charming but profound session.
  • “The Evolution of PR” was moderated by Deron Johnson of Zoetis with Ann Camden of Gibbs + Soell and Heidi Nelson of Harvest PR. This panel discussed the dynamic changes PR has seen over the years, and how it’s evolved into what we see today.
  • Diana Rehnberg and Kim Garretson of Ovative/Group joined NAMA attendees today to share their expertise in “Using Big Data to Increase Affinity.” This engaging session talked about the partnership between data and multi-channel to build the best relationship with an audience.
AdFarmer Mandy strikes again with outstanding tweet coverage!

AdFarmer Mandy strikes again with outstanding tweet coverage!

After breakout sessions, the hoard of hungry communicators headed to the closing general session, which also included brunch. Damian Mason also presented this keynote, “Humor for the Heart of Agriculture,” which provided laughs as well as some hard-hitting takeaways about the industry we all love.

Our favorite quote from this keynote? “I’m pro agriculture because starvation sucks.” Atta boy, Damian.

To see photos from the events, you can check out the Official NAMA Flickr account as well as the ZimmComm Flickr account. Be sure to look over the #NAMA13 hashtag on Twitter and take a gander at @AdFarmTweets. And if you couldn’t join us for NAMA 2013, try for next year. We think this tweet sums it up well:

See you next year!

See you next year!

NAMA Agri-Marketing Conference, Day 2

By Kelly Rivard, April 18, 2013

Thursday was another busy day for a large group of enthusiastic agricultural communicators at NAMA. If you’d like to catch our first recap, you can check it out here!

The morning kicked off with a riveting general session by Anders Sorman-Nilsson entitled “Digilogue – Where High Tech Meets High Tough.” Anders dug into the dynamic way that digital communications have innovated how we build conversations. Emily Nichols of Lessing-Flynn phrased it well when she told Anders that it was a great message, and not boring. (more…)

2013 NAMA Agri-Marketing Conference Kicks Off

By Kelly Rivard, April 17, 2013

This year’s NAMA Agri-Marketing Conference is picking up. The agricultural marketing industry has been preparing for months, and we here at AdFarm are excited to be involved. It’s always awe-inspiring and encouraging to be surrounded by so many ag-savvy and enthusiastic communicators.

AdFarm art director Shaun Crockett has great follow-through, both on the course and in his work!

AdFarm art director Shaun Crockett has great follow-through, both on the course and in his work!

The excitement began on Tuesday with the NAMA golf tournament, in which our AdFarm team took a win. (more…)

Enjoying a Glass of Milk in Niagara

By admin, April 16, 2013
Mary Ann Peart, one of the organizers for the Canadian Holstein Convention.

Mary Ann Peart, one of the organizers for the Canadian Holstein Convention.

by Jeanine Moyer

Last week, I was an AdFarmer seeing spots – black and white that is! That’s because I was attending the Canadian Holstein Convention in Niagara, Ontario. The convention hosted approximately 600 dairy farmers and industry representatives who gathered to keep in touch with the Canadian dairy industry, discuss issues and acknowledge progressive Holstein breeders.

From April 10-13 convention attendees participated in a cattle sale, showmanship competition, farm tours, 130th annual general meeting and master breeder gala. AdFarm has been involved with the convention since organization of the event started more than three years ago when we designed the convention logo.

On Friday, I used my Adfarm Corporate Social Responsibility time – a program that encourages employees to volunteer their time and provides them with a number of work hours they can spend volunteering. It’s a great way to get AdFarmers volunteering and help us give even more to our communities and the agricultural industry. Friday was an “I love my job day.” I was (and still am!) an AdFarmer immersed in an important part of our agricultural industry – and I enjoyed a lot of milk and cheese.