Friday marked the end of the 2013 NAMA Agri-Marketing Conference. To catch up on the conference, you can see our NAMA kick-off recap here and check out our NAMA Thursday highlights here.
It was definitely a banner year for NAMA. According to our friends over at AgWired, this year had the largest attendance since 2000. (Click through and you might see some familiar faces in that article, too.)
The calendar day started with the Midnight Pancake Breakfast, which many people found after the Brownfield party at the Dubliner.
You know it's a good party when Marilyn Monroe is singing with a cat.
After a few hours of sleep, attendees buckled down for another round of thought-provoking breakout sessions:
- Damian Mason presented “Agriculture: Trends, Topics and Tomorrow,” in which he blended his agriculture background and comedic career into a charming but profound session.
- “The Evolution of PR” was moderated by Deron Johnson of Zoetis with Ann Camden of Gibbs + Soell and Heidi Nelson of Harvest PR. This panel discussed the dynamic changes PR has seen over the years, and how it’s evolved into what we see today.
- Diana Rehnberg and Kim Garretson of Ovative/Group joined NAMA attendees today to share their expertise in “Using Big Data to Increase Affinity.” This engaging session talked about the partnership between data and multi-channel to build the best relationship with an audience.
AdFarmer Mandy strikes again with outstanding tweet coverage!
After breakout sessions, the hoard of hungry communicators headed to the closing general session, which also included brunch. Damian Mason also presented this keynote, “Humor for the Heart of Agriculture,” which provided laughs as well as some hard-hitting takeaways about the industry we all love.
Our favorite quote from this keynote? “I’m pro agriculture because starvation sucks.” Atta boy, Damian.
To see photos from the events, you can check out the Official NAMA Flickr account as well as the ZimmComm Flickr account. Be sure to look over the #NAMA13 hashtag on Twitter and take a gander at @AdFarmTweets. And if you couldn’t join us for NAMA 2013, try for next year. We think this tweet sums it up well:
See you next year!