Bringing together nations to discuss biotech

By Art Froehlich, April 11, 2013

I am extremely excited that Calgary is hosting the world’s largest Agricultural Biotechnology Conference, (ABIC) September 15 to 18, 2013. As the Conference Organizing Committee Chair, I know that this year’s conference is going to have a lot of take-home information that will be very interesting and greatly beneficial to those who attend. We are expecting over 600 delegates from more than 20 countries with representation from agriculture, academia and government.

The theme of this year’s conference is: “Food, Water and Energy for a Hungry World”. This theme is of great interest to me personally due to the enormous challenges and opportunities that the agriculture industry will see as we try to deal with the needs of 9 billion people in the decades ahead. (more…)

Feel Agriculture’s Passion on Ag Day

By Kelly Rivard, March 19, 2013

Today is Agriculture Day here in the U.S. While we’re always excited to see any sort of day set aside to celebrate the business we love, the wonderful truth is that at AdFarm, every day is Ag Day.

We AdFarmers are lucky – the nature of our agency is that we get to spend every single day immersed in agriculture. Whether we’re working on advocacy projects, drafting press releases, writing copy for print ads, or designing websites, it all ties back to one common theme: building a stronger agriculture, in North American and worldwide. We consider this an honor.

When asked why they’re passionate about agriculture, AdFarmers said:

“How can someone put in words why they love someone or something? That’s what my passion for agriculture is: a love. I love getting my hands dirty and my boots muddy; the challenges of farming; the endless exploration into the science; the amazing people who labor in the field; the smells of dirt, pollination and harvest. When you meet someone else in agriculture, you bond through your mutual love. And knowing that you’re feeding the world and the people around you is an added bonus.” – Heather Koehler, AdFarmer working from Nebraska.

“The people, values, innovation and wide open opportunity in this often neglected industry keep me passionate about agriculture.” – Wendy Gold, Calgary

“I am passionate about ag because its real and genuine – about real and genuine people. They not only work hard because it is their livelihood, but because they are doing something for the greater good – providing wholesome, nutritious food options for a growing world. My family farm has been around for five generations. I’m not there every day, but not a day goes by that I don’t think about it, feel something toward it. I am proud to say I am a piece of American Agriculture.” – Tiffany Bronson, Kansas City

“Ag – it’s always been a part of who I am.” – Ashley Boydstun, Kansas City

Perhaps the best statement of AdFarm’s passion for agriculture comes from one of AdFarm’s founders, Kim McConnell, in this video:

How are you celebrating agriculture on today, Ag Day? Join us in sharing with the world why you love this wonderful industry!

Celebrating Agriculture’s Future During FFA Week

By Kelly Rivard, February 21, 2013

Back in October, I got to live out a dream by attending the FFA National Convention, where fellow AdFarmers, Josh Lysne, Libby Hall, and I taught delegates from several states how to strategically use social media for agriculture advocacy.

Standing in that room, you could feel the energy and enthusiasm radiating from these FFA members. Ranging in age from 16 to 22, it was obvious that these young people are the future of agriculture.

As an FFA alum, I was bursting with pride, excitement, and passion. Even now, months later, I feed off the extra energy boost I got from learning alongside and growing with those students that day!

Me, in all my awkward high school glory.

Me, in all my awkward high school glory.

Well, this week is National FFA Week, and the U.S. agriculture industry’s social media outlets are pretty well dominated by blue and gold. It serves as a great reminder of the integrity that this program fosters in tomorrow’s agricultural leaders. (more…)

Canadian Food Freedom Day 2013!

By Melissa Sawatzky, February 13, 2013
Canadian Food Freedom Day 2013

Canadian Food Freedom Day 2013

Canada’s Food Freedom Day marks the date on which the average Canadian has earned enough money to pay their entire year’s grocery bill. This year, our Food Freedom Day will fall on Thursday, February 14, 2013.

The date for Food Freedom Day is derived through a simple calculation comparing Canadians’ disposable income with the amount they spent on food during the previous year. We reached Food Freedom Day early again in 2013, meaning Canadians benefit from one of the most affordable food systems of all industrialized countries.

Approximately 12 percent of our annual budgets as Canadians go toward food; only a few generations ago this was closer to 40 per cent. Farmers and supply chain dynamics keep food readily available and at a low cost for the vast majority of Canadians, so the day is a good one on which to thank a farmer and the one in eight Canadians who work in the agricultural industry.

“Food Freedom Day is a chance for us to consider how fortunate we are to be in a country dedicated to safe, efficient and fair food systems,” says Ben Graham, Managing Partner of AdFarm’s Canadian operations. “It also gives us a chance to reflect on how we can improve affordability and accessibility of food for those within Canada who fall below the average, and on a global scale.”

AdFarm encourages the public to support this day by voicing their support for Canadian producers and workers in the agricultural and food production industries, and by making food donations to those in need.

Do you stop to think about how farmers contribute to your affordable food?

A discussion with agricultural legislative leaders

By Roger Reierson, December 12, 2012
Secretary of Agriculture Tom Vilsak

Secretary of Agriculture Tom Vilsak

I was privileged to be in Washington, DC last week for an agricultural conference featuring the leading players in passing a new farm bill. All spoke of harmony and a team approach to getting the bill through. After listening I have my reservations, but I did agree any further delay in a new bill could have negative impact on agriculture and more directly the farm. Below I have highlighted some of their comments.

Senate Ag Committee Chairwoman Debbie Stabenow (D-Mich.)
“We are not going to do an extension, we will not kick the can down the road.” She believes the House and Senate versions are close and they can work it out. I asked her since they presented a bill previously that already made cuts, might they not come back to you and ask for further cuts? She avoided the answer, talking about the fiscal cliff and no one knows what those negotiations might bring. She said emphatically that direct payments would be gone (Sen. Lucas agreed with this). She said the major hold up is in the difference between the Senate bill and House bill around commodity title.

Representative Ag committee Chairman Frank Lucas (R-Okla.)
“I will not approve a Farm bill that does not include all agriculture.” This is in response to a version that leaves some commodity groups out of the bill language. He commented that the Senate version depends on just a revenue program; he believes the bill needs to include a price/loss coverage provision and give farmers a choice between the two. He said Representative Colin Peterson (D-Minn.) said it right when he said, “We have one chance to get this right.” As far as his thoughts on an extension, he is against it, but said a transition period may be needed in order to implement a new bill. He was questioned about the difference between an extension and transition.

U.S. Secretary of Agriculture Tom Vilsack
Vilsack called for “an adult conversation” with rural America. The Secretary called on all of agriculture to become more proactive in messaging and approach. He called for a new growth mindset by opening up to markets and promoting exports. Agricultural groups need to quit bickering between ourselves, we have a great story to tell and we have tremendous leverage. 
Without a change in tone and strategy rural America will continue to decline in political relevance. “Why no farm bill, yet?” Vilsack believes it goes beyond differences in policy. Rural America has a shrinking population; as a result it is becoming less and less relevant to the policy makers. Agricultural leaders better understand this and needs to come together to tell the positive story of what ag does for not only North America but also the world.

Other takeaways from Vilsack comments
• The Farm bill is attached to the fiscal cliff bill, won’t have one without the other.
• Renewable fuel standard is not dead.
• We need further research on double cropping and drought resistance.
• Study effects of climate change on ag.
• We need to do something about the declining opportunity in rural America. (17% today live in poverty)
• Need to invest in conservation and bring back recreation opportunities in rural areas.
• Need to create regional economies; community-by-community approach is not working.
• Need to expand exports.
• We are seeing more of a biology based economy; plants to make car bodies, hog manure being tested to pave highways, corn cob ingredients regenerated to make plastic bottles, and more.

Despite the talk of harmony and agreement, I think there are still major issues between the Senate and House to work out. The farm bill must fit within the fiscal cliff plan and therefore if they do not agree on a fiscal cliff plan, don’t hold your breath waiting for a farm bill. I do agree with the Secretary that ag needs to step up to the table to gain more respect in Washington. That starts with becoming more united in their communications, addressing adversary groups concerns and touting its importance on a global stage.

I want to acknowledge Farm Journal and Informa Economics for hosting this year’s Farm Journal Forum. As in the past it is a great day, with very timely information. I will post another entry commenting on other speakers and their view of global agriculture later this week.