We’re goin’ farming

By admin, May 30, 2011

AdFarm Canada growing wheat on the 2011 farm

There is no better way to for us to live the AdFarm brand than to actually invest and participate in real farming. That’s why we will be working with Graham Century Farms to get the crop – this year, Canadian Hard Red Spring Wheat – in the ground, protected from pests and harvested in fall.

wheat field

A look back

The farm committee led by Farm Boss Shannon Warren introduced this year’s farm at the annual share launch held at the Calgary AdFarm office on May 17. Before going into details for 2011, there was some unfinished business that needed to be taken care of first – namely, the results from the 2009 field pea and 2010 canola crops.

“The 2009 pea crop brought shareholders a relatively small profit of $3.46 per share,” says Shannon. “However, we did substantially better with the canola in 2010 where the return per share was $32.24.”

In fact we did much better with the InVigor hybrid canola yielding 50 bushels per acre, outpacing the national average of 37 bushels/acre.

Why we farm

The farm is an excellent opportunity for AdFarmers to get firsthand experience of what it takes to plant a crop and see it through to harvest, hopefully avoiding hail, early frost and the always- hungry grasshoppers.

“The farm gives us all the chance to learn about how decisions are made and understand the uncertainty that farmers face with weather, markets and input costs,” explains Shannon. “We also use our clients’ products on our farm so we are able to get first-hand knowledge there as well.”

This year we will be using ESN SMART NITROGEN to provide our crop with the N that it needs, through the entire growing season; and crop protection products from Dow AgroSciences to control weeds.

Activities planned for this summer include a farm day in late June when the AdFarm staff will have the opportunity to travel to Graham Century Farms near Vulcan, AB and visit the fields, scout for weeds and check on the wheat’s progress.

“We will also be updating everyone using Facebook throughout the summer,” adds Shannon. “So be sure to check out the page to see what’s happening.”

AdFarm Alberta 2010 Harvest

By Chris Jurewicz, October 25, 2010

A lot of people wonder if AdFarm only employs farmers.

The answer is … not really, but kind of.

You see, AdFarm wants its employees to help drive agriculture forward. And we do that, with pride, every day.

One of the ways to bridge the gap between those with farming backgrounds and those without is the AdFarm farm.

Each year, employees across all six offices in North America get the chance to buy shares in the AdFarm farms. We currently have a farm in Alberta, and one in North Dakota. Shares are cheaper than date night at the movies – $25 a share and AdFarmers can buy up to four shares each.

But it doesn’t end there.

Each shareholder is given a voice and a vote on what crop to plant year to year. So, you see, this essentially means all of us at AdFarm ARE farmers. We come up with some cash, choose a crop, plant it, watch it grow and, finally, meet to discuss how it all went. Was it a success or a failure?

This year, the team decided to grow InVigor canola at Graham Century Farms, which is located near Vulcan, AB in beautiful south eastern Alberta. Graham Century Farms is run by AdFarm VP Ben Graham.

Recently, fellow AdFarmer Cynthia Deitz took a trip south to Graham Century Farms to see how our crop fared in 2010. And Cynthia delivered the report, complete with pictures, to AdFarm staff last week. The boardroom was packed for Cynthia’s presentation (and the free beer had nothing to do with it).

A view of the AdFarm farm near Vulcan Alberta

A view of the AdFarm farm near Vulcan, Alberta

I will let you have a look at the wonderful presentation for yourself  but also wanted to share some highlights:

- The field was swathed earlier this month and will be combined in the near future (once Ben and team have combined all of their cereals

- It’s fine to leave canola in the swath, as it is less-susceptible to sprouting and weathering when compared to wheat or   barley

- Cynthia’s photos showed two fields – the one on the east side of the highway and the one on the west. The crops were noticeably different in swath size, colour and seed size and colour

- The east side was on higher ground. The west side, on lower ground, suffered frost damage, which lowered the canola grade and potential profit from the crop

AdFarmer Shannon Warren put it best: “This is a lesson in how Mother Nature always has the final word.”

What is your Harvest 2010 story? Share it with us.

Chris Jurewicz is a PR Specialist in AdFarm’s Calgary office. You can follow him on Twitter @chrisjurewicz.

Vulcan, Alberta Farm Captain’s Blog — August 1, 2010.

By Alberta Farm Boss, August 10, 2010

Captain’s Blog from Vulcan Alberta NW 12-18-23 W4

Reported by Lieutenant Milo

Star Date: 2010-08-01

Crew and Captain have seen an interesting growing season for the landing site and surrounding area.  While circling the planet, we have observed very little…too much cloud cover.  Field reports from previous years indicated that the landing site was a semi arid environment that made growing Brassicaceae species challenging at times.  This does not seem to be the case this year, once the cultured plants were established in their new home. 

The cloud cover that obstructed the crew’s view from space also delivered timely precipitation to the landing site.  Moisture has not been an issue and several times when the Lieutenant visited the site, she was required to remove her contaminated footwear and bag them before entering her mode of transportation. 

This is considered good management practice, as the greater area around the landing site (called Alberta) has had an undesirable pathogen identified.  This pathogen is called Plasmodiophora brassicae and is generally transported from site to site via soil infected with spores and can cause significant yield losses.  Native agriculturalists estimate that yield losses equate to roughly ½ of the infection level in a field.  There was no indication of infection at the landing site, but best practices should be followed.

Scouting of the landing site indicates that some of the precipitation may have come in a solidified form.  Damage looks nominal, with a mainly pod bruising and some branch stripping.  The landing site custodian may find it beneficial to make contact with an entity called an “insurance agency” and request a visit from an “adjustor”.

The landing site is still in the late flowering stage and has been flowering for 3 weeks.  Local seaasoned agriculturists use a non-scientific formula called “rule of thumb” or “eyeballing” to estimate that a brassica crop of this variety will yield 1.5 to 2.5 bushels for every day the field is in flowering. Lieutenant Milo, by using the “eyeballing” method estimates the crop shaping up to be at least a 35 bushels/acre crop.

Two events of sweeping the site looking for undesirable insect species delivered a nice spectrum of individuals, and showed insects counts of borderline quantities to be deemed worth an application of control measures.  The site was swept at 30% bloom and again at 85% bloom. 

Results for the 30% bloom stage

A sweeping technique of 10 swipes per pass and 4 passes per site, each swipe covering a 180 degree arc was used.  The passes yielded less than 10 Lygus bugs (L. lineolaris, L. borealis, L. elisus or L. keltoni) per 10 sweeps.  Only three Ceutorhynchus obstrictuswere identified. At early staging this does not equate to an economic threshold.  There was no evidence of Plutella xylostella in any of the sweeps or upon viewing the underside of the leaves.

Result for the 85% bloom stage:

Over 10 lygus were found in the second set of sweepings, which is close to economic thresholds based on a $10/bushel market.  Window for application for seed pod weevil is past and was not considered in the count although there were still 3-6 per set of sweeps.  Still no evidence of diamond back moths. Lieutenant Milo recommends that the crop be swept once more as the pods are beginning to ripen to ascertain whether the lygus numbers necessitate control measures.

Other observations at the landing site showed significant biodiversity even under a monoculture plant system.  The crew observed a small avian fluttering across the ground in a seemingly injured way.  Upon approaching the bird, it was identified as a Sturnella neglecta, which promptly flew away as the team approached too close.  Back-tracking and careful observation yielded her well hidden nesting site in the loose pea straw from the previous growing season.

Other species observed at later scouting trips were an Odocoileus hemionus, only identified by its head and ears as it peered above the canopy, and an Erethizon dorsatum, which moved sedately into the grassy verge of the northeast small ravine.  The crew decided not to approach him any closer, and did not get any photographic evidence due to the tall grass.

Continued scouting of landing site will proceed until harvest.  Current market conditions indicate that the land custodian and AdFarm shareholders may want to investigate some forward contracts on the resulting commodity from the site.

Vulcan, Alberta Farm Captain’s Blog — June 6, 2010.

By Alberta Farm Boss, June 9, 2010

Captain’s Blog from Vulcan, Alberta NW 12-18-23 W4

Reported by Lieutenant Milo

Star Date: 2010-06-06

The seeding season has been challenging in the area surrounding Vulcan.  Severe weather patterns have dropped moisture in the form snow several times in the past three weeks.  At the point of these observations it was noted that there was still snow in the ravines of the Buffalo Hills, approximately 10 km north of the landing site.

The AdFarm InVigor canola landing site is a well drained piece of land with a natural water run migrating from the north east corner to the middle of the piece.  The soil is mellow and has no crusting due to the excessive moisture.  This is likely due to the fact that the previous crop was peas and the land has been continuously cropped for many years.   Distant history has this landing site receiving large quantities of hog manure, the effects of which can still be seen from space.

June 6th observations see new life forms beginning to emerge from the soil surface.  Oldest emerged hybrids are still in cotyledon stage, while many are just below the soil surface awaiting more normal seasonal solar activity.

There is no evidence of feeding from Psylliodes punctulata on any of the field margins or near the grassy depression.  The crew will continue to monitor.

Competitive species of plants are not in evidence at this time.  It is speculated that a timely application of glyphosate prior to introducing the hybrid to its new home is the reason.  Application of subsequent foliar products will likely not occur for at least 10 days.

Included in this log is a visual capture of the landing site as well as the first emerged hybrid species.

Vulcan InVigor Landing Site

Vulcan InVigor Landing Site

First emerged hybrid species.

First emerged hybrid species.

What do you think will be the biggest early-season threat to the AdFarm Alberta InVigor canola crop?

The AdFarm North Dakota Corn Crop is in!

By North Dakota Farm Boss, May 26, 2010

The AdFarm North Dakota corn crop was planted on Thursday, May 20.

Even better, the acres received 2.4 inches of rain Saturday – Monday (much better than the 5+ inches less than 10 miles east). And soil temperature was about 62 degrees F at the time of planting, according to the state’s Agricultural Weather Network, NDAWN

This warm, wet soil is exactly what corn needs for a great start. The National Weather Service also predicts high temps in the 70’s this week.

The corn seed is Pioneer double stacked 39D97 with required 20% corn borer refuge (39D95). It was treated with Jumpstart and Torque, a product from EMD Bioscience, plus a fungicide. See photos of the smooth, level seed bed, which will help seeds germinate and, ultimately, impact crop yield at harvest time.

Meanwhile, the warm, wet soil and warm forecast points to optimism for the 2010 AdFarm North Dakota crop.