AdFarm Canada growing wheat on the 2011 farm
There is no better way to for us to live the AdFarm brand than to actually invest and participate in real farming. That’s why we will be working with Graham Century Farms to get the crop – this year, Canadian Hard Red Spring Wheat – in the ground, protected from pests and harvested in fall.

A look back
The farm committee led by Farm Boss Shannon Warren introduced this year’s farm at the annual share launch held at the Calgary AdFarm office on May 17. Before going into details for 2011, there was some unfinished business that needed to be taken care of first – namely, the results from the 2009 field pea and 2010 canola crops.
“The 2009 pea crop brought shareholders a relatively small profit of $3.46 per share,” says Shannon. “However, we did substantially better with the canola in 2010 where the return per share was $32.24.”
In fact we did much better with the InVigor hybrid canola yielding 50 bushels per acre, outpacing the national average of 37 bushels/acre.
Why we farm
The farm is an excellent opportunity for AdFarmers to get firsthand experience of what it takes to plant a crop and see it through to harvest, hopefully avoiding hail, early frost and the always- hungry grasshoppers.
“The farm gives us all the chance to learn about how decisions are made and understand the uncertainty that farmers face with weather, markets and input costs,” explains Shannon. “We also use our clients’ products on our farm so we are able to get first-hand knowledge there as well.”
This year we will be using ESN SMART NITROGEN to provide our crop with the N that it needs, through the entire growing season; and crop protection products from Dow AgroSciences to control weeds.
Activities planned for this summer include a farm day in late June when the AdFarm staff will have the opportunity to travel to Graham Century Farms near Vulcan, AB and visit the fields, scout for weeds and check on the wheat’s progress.
“We will also be updating everyone using Facebook throughout the summer,” adds Shannon. “So be sure to check out the page to see what’s happening.”



