What you can learn from visiting a hog farm

By admin, June 28, 2011

Do you want to know how animals are raised and cared for by family farmers?

This week we have a small team working the Ohio Pork Producers Council and are on location talking to Ohio family hog farmers. The purpose of the work is to impact food purchasers to buy bacon, ham, pork chops or whatever your favorite cut of pork is, with trust and confidence. Before the food purchase is made, we know consumers want to know farmers and  how they care for their animals. Here is a look into our team’s perspective of the work we are doing and insight from being on the farms, talking to the multi-generational farmers.

The Ohio Pork Producers Council and hundreds of similar farmer-funded organizations like it have an opportunity to engage in a conversation about how our food is safely raised on family farms. Rather than allow non-ag audiences try to tell an inaccurate story of Ohio’s family hog farmers, the Ohio Pork Producers Council is empowered to tell their family farm stories and engage with food purchasers to share those stories.

Listen in to what Les Kahl, AdFarm Senior US Partner and Creative Director, shot and edited today from his iPhone while on location and learn about Ohio hog farms.

Have you ever visited a hog farm? Share with us your experience. If not, what are your perceptions of a hog farm?

Les Kahl is a Senior US Partner and Creative Director. Les has over 20 years of experience working on creative strategy, direction and execution and resides in Kansas City with his wife and two children. Les can be reached at les.kahl@adfarmonline.com

Katie Pinke lives with her husband and three children in the heart of the rural North Dakota prairie, where she connects people and businesses equally passionate about food and farming to AdFarm. You can find her @katpinke on Twitter or at Katie.Pinke@adfarmonline.com.

Tradition and Innovation at Giacomazzi Dairy

By admin, June 23, 2011

Recently, I left my home in northern Illinois and made the hefty drive out to Sacramento to start a summer-long internship with AdFarm. While I had no idea what  to expect, I did know one thing: this midwestern corn girl was going to experience agriculture in a whole new way. California is the epicenter of agricultural diversity, and I intended to soak up as much of that as possible. Recently, I had the opportunity to do just that during an AdFarm trip down in the California Central Valley. This experience came in the form of a fairly impromptu visit to Giacomazzi Dairy.

Dino Giacomazzi is a fourth generation dairy farmer. He has an interesting story, as do all farmers. For several years, Dino lived away from the farm, working as a road manager for rock and roll bands. Special circumstances brought him home, and he’s been running the dairy and its related farming operations ever since.

From Left to Right: Libby Hall, AdFarm Digital Strategist; Dino Giacomazzi; Kelly Rivard, AdFarm summer intern; Josh Lysne, AdFarm Digital Strategist.

From Left to Right: Libby Hall, AdFarm Digital Strategist; Dino Giacomazzi; Kelly Rivard, AdFarm summer intern; Josh Lysne, AdFarm Digital Strategist.

Our group meandered around the dairy, with Dino in the lead telling us all about various aspects. As we took in the sights of the dairy, Dino taught us some pretty significant facts about his family’s operation. One of the major points he highlights was their dedication to smart conservation practices, especially in the crop farming side of the operation. Dino’s operation raises all of the forage crops that they feed the cattle, including alfalfa hay and corn and wheat for silage. With careful planning, a stringent irrigation program, and conservational tilling methods, Dino maintains great yields of a nutritious product while ensuring continued long-term fertility of the soil.

AdFarm Strategic Lead Katie Pinke poses next to a mound of wheat silage. Prior to today, none of us midwesterners had known wheat could be used for cattle silage!

AdFarm Strategic Lead Katie Pinke poses next to a mound of wheat silage. Prior to today, none of us midwesterners had known wheat could be used for cattle silage!

After we finished looking at the feed storage area, we headed into the barn. There was a que of heifers waiting to be milked, and we were very impressed with how content and calm the animals were. “Cow comfort is the number one thing we do,” Dino explained. The cow’s welfare and happiness has a direct correlation to the operation’s success, and Dino understands that very well. For that reason, he takes a very scientific approach to the happiness of his cattle.

According to Dino, a few years ago research was done to track the body temperatures of dairy cows. Using tiny ingested thermometers that could be scanned for data, it was found that cows are at their warmest when they stand close together in line prior to milking. Moreover, the data collected showed that it took a full 24 hours for the cows to return to a more comfortable body temperature. Because of that research, Giacomazzi Dairy changed their approach to cow cooling and adapted their facilities to enable easier cooling of the cattle. Even as they stood waiting to be milked, the animals were completely at ease.

As they stood waiting, the cattle seemed calm but curious. This one even moved closer to the railing and checked me out as I stepped forward to take her picture.

As they stood waiting, the cattle seemed calm but curious. This one even moved closer to the railing and checked me out as I stepped forward to take her picture.

While we stood under the fans in the milk barn discussing how calm, happy, and well-socialized the cows seemed, Dino mentioned something that caught our attention: Giacomazzi Dairy is the oldest in the state of California. Founded in the late 1800’s, this dairy is rich with tradition and history.

We are incredibly grateful to Dino for his generosity and hospitality. We thoroughly enjoyed our experience at his place, and were thrilled to spend time with another great member of California’s agricultural community. Dino’s operation is a great example of the sort of story agriculture needs to share. Giacomazzi Dairy is an innovative, research-driven, and welfare-focused operation, yet at the same time has a very rich and long-standing history. Where else but agriculture can you find such a perfect balance of advancement and tradition?

Kelly Rivard, is country girl, agriculture advocate, passionate communicator, Gen-Y’er well-versed in social media and AdFarm intern. She can be found @kmrivard on Twitter.

Final 2010 N.D. farm report: $38/share profit

By North Dakota Farm Boss, May 5, 2011
Learning pays. Sometimes learning pays big.
The 2010 growing season was fantastic for AdFarm North Dakota shareholders in terms of first-hand, vested experience in crop development, management and marketing. Shareholders and 2011 prospective shareholders learned the results of last year and this year’s plan during a meeting in Fargo last week. Highlights include:
Shareholders tune in to the 2010 farm report.

Shareholders tune in to the 2010 farm report.

  1. Corn was the right crop in the right year:
    •    Excellent growing season
    •    Right genetics for our land
  2. Dramatic changes
    •    In July, China lifted their former policy banning corn imports. In October, the USDA lowered their estimated U.S. corn yield.
    •    As a result of these two factors and continued strong demand for corn, the   corn market continued to move up, and we sold our final corn in February at $6.00/bushel
  3. Our corn yield was 9,105 bushels
    •  Yield: 130 bushels/acre
    •  Avg. selling price: $4.83/bushel
    •  Breakeven price
    –  120 bushel/acre
    –  $3.15/bushel
  4. Our yield compared favorably:
    2010 corn yield bu/acre
    U.S. average 152.8
    N.D. average 132
    Griggs County(including irrigation) 135.8
    Nelson County(no irrigation) 112.2
    N.D. AdFarm 130.1

    This was the highest profit ever and the 10th year of the AdFarm N.D. experience

    Loyal shareholders like AdFarm Fargo’s Jeff Reed were rewarded nicely, with the largest profit ever.

    Loyal shareholders like AdFarm Fargo’s Jeff Reed were rewarded nicely, with the largest profit ever.

Check, please
Yes, that translates to a profit of $38/share. Plus the $25/share investment last spring, shareholders received checks for:

1 share at $25 + $38 = $63

2 shares at $50 + $76 = $126
3 shares at $75 + $114 = $189

Loyal shareholders were rewarded nicely. Those who took advantage of the buy 4, get 1 free offer received checks for $290.01. (And one penny!). An investment of $100 + $152 + $38 bonus share= $290.01

In the words of AdFarm Fargo’s Jeff Reed, “Last year was amazing for a few reasons. Everything went the way we always would hope it does from the weather to China opening up and importing corn. As a farmer you know that this just doesn’t happen every year, but when it does, it sure feels good. Kudos to Robbie Lukens for using his psychic powers and hard work getting all the corn in a day before we got 4 inches of rain. Now I can’t wait to see 2011 unfold.”

During the meeting, someone asked, “Why did we sell at $3.30 and $3.40 bu/acre?” Cooperating Farmer Fred Lukens answers: Our projected breakeven at a projected yield of 120 bu/acre was $3.20. The Marketing Committee agreed that both $3.30 and $3.40 were above our breakeven and were good selling prices for corn compared to the previous year’s corn selling prices.

During the meeting, someone asked, “Why did we sell at $3.30 and $3.40 bu/acre?” Cooperating Farmer Fred Lukens answers: Our projected breakeven at a projected yield of 120 bu/acre was $3.20. The Marketing Committee agreed that both $3.30 and $3.40 were above our breakeven and were good selling prices for corn compared to the previous year’s corn selling prices.

Last year’s marketing committee was guided by Cooperating Farmer Fred Lukens and relied on Weatherplanner for help in crop selection, and Grain Marketing Advisor Mike Krueger of The Money Farm for in-season crop marketing information.

Next up: Our 2011 plan. Hint: Back to soybeans.

Farmers, how was your 2010 crop? What factors affected your yields and marketing strategies? What’s your 2011 plan? We’d like to hear about it.

Farm American: Connecting Farmers to NASCAR Fans

By admin, January 12, 2011

While attending the American Farm Bureau annual meeting earlier this week in Atlanta, I was guest blogging and visited with South Dakota Farm Bureau members, Troy and Stacy Hadrick. We visited after they had met with several state Farm Bureau presidents about the Farm American program led by Furniture Row Racing. I am not an avid NASCAR fan but I am aware of the impact and reach of NASCAR has with millions of Americans. Farm American will reach 160 million American consumers or 62% of the US population every week through the NASCAR Sprint Cup and national retail promotion from Furniture Row Companies. 300,000 American farmers, less than 1% of the total US population produce 85% of the food consumed and exported. The purpose of the Farm American program is to build personal connections between American consumers and America’s farmers and ranchers. Troy and Stacy shared in a short video clip with me about the program.

Pat Driscoll of Furniture Row Racing says the Farm American program strives to help consumers understand the impact and importance of agriculture in their daily lives.

Are you a part of the 62 percent of the American population that loves NASCAR, one of the American farmers that feeds us or, both, a farmer who loves NASCAR?

Katie Pinke lives with her husband and three children in the heart of the North Dakota prairie. She is a Strategic Lead for AdFarm, leading agriculture advocacy and issues related business while connecting people and businesses equally passionate about agriculture to AdFarm. You can find her @katpinke on Twitter or at Katie.Pinke@adfarmonline.com.

Corn prices are down; Now what?

By North Dakota Farm Boss, December 8, 2010

‘Tis the season for…patience

Corn prices have gone down in the last few weeks, from $5.15 locally to $4.35. No reason to worry for AdFarm North Dakota shareholders, however.

Since August, corn (and soybean) prices had been soaring on news that U.S. grain yields were down and supplies around the world were tighter than anticipated. Yet during a few weeks in November, corn prices dropped dramatically. Why?

This year’s marketing committee takes guidance from Grain Marketing Advisor Mike Krueger of The Money Farm. He, and other proven grain marketers, believe that this drop in corn prices is a result of:

  • Increases in the price of the dollar
  • Funds
  • Computer trading
  • Rumors that China had less corn than expected due to early frosts in its main grain-growing region and was threatening to raise domestic interest rates or implement price controls

Most believe market will come back
The marketing committee met on November 23. With input from Cooperating Farmer Fred Lukens, the group continues its patience guidance, which includes:

  • Predicted stocks-to-use ratio is about half what it was three years ago when corn hit $6.50 locally
  • We sold 4,000 bu of our corn at average price of $3.35
  • We have the balance of our corn scheduled for January delivery with a locked in basis of 75¢
  • December is not a market-moving month
  • Our breakeven at the 145 bu yield level is around $2.90/bu
  • We’ll make our final sale decisions in January

Still in the bin

This year’s crop of about 10,100 bushels of AdFarm corn, Pioneer 39D97, remains in the bin. Fred says: “The grain is in good shape. With the cold weather, we’ll shut off the fans soon.”

Patience = profits

Meanwhile, remain patient, AdFarm shareholders. And have a lovely holiday season!

Farmers, how is your grain marketing going? What’s your take on the markets? We’d like to hear about your grain marketing moves.