Livestock Transportation – The Hidden Link

By Kelly Rivard, June 17, 2013

By Mandy Heth

I’ve spent more than eight years working in the agricultural industry, before that there were some college years – focused in agriculture – and before that there was growing up on a small, hobby farm. I’ve seen a lot of ag. I’ve had the opportunity to tour large livestock production operations and to walk through the entire meat processing system backwards from pork loin all the way to live animals, but what I hadn’t seen is the missing link – the step between the operation and the processing facility.

It wasn’t until a recent client request that I even started to think about this “missing link.” But when a client asked – “How do they weigh pigs at a production facility?” – no one on my team had a solid answer. We had some ideas, we made some phone calls and talked to folks we thought would know and it turns out – not many people really did know what happens from the point an animal is loaded onto a trailer and when it’s in holding pens at the processing facility.

I was lucky to find a contact at Triumph Foods in St. Joseph, MO who at least walked me through part of this process. His job was to ensure that animals were arriving at the facility in a steady rate to keep their operation running smoothly and effectively. They harvest more than 18,000 hogs a day at his operation and doing the math backwards that means that they unload roughly 100 trailers full of hogs each day.

What this sparked for me was the desire to understand the rest of the process. What about the transportation of the animals between facilities? Were all of these truckers trained? Do they follow set schedules? In fact, I realized the only time I really ever heard about the transportation side of the livestock business was when an unfortunate accident happened. But just think about the hundreds of thousands of animals being transported across this country at any given time!

While at the World Pork Expo a co-worker and I were lucky enough to catch one of these illusive livestock haulers while he was perusing some new trailer equipment. He was able to answer some of our questions about how his part of the system works and share his 30 year hauling history.

When it comes time to load and unload, it’s truly the truck driver who does most of the work. He’s responsible for filling the trailer with hogs, making sure the hogs are watered in the trailer and then for unloading the hogs after they’ve arrived at the processing plant. When you’re talking about dealing with 180-200 animals at a time and trying to get them all up ramps, into trailers and keeping track of them, it’s no easy task. It’s also his responsibility to keep the pigs alive and safe during the transportation process. During the unload the truck drivers are responsible for the removal of any downed animals or animals who have died during transport, which can be anywhere from 3-6 hogs per load based on the weather (heat stress) and whether they properly prepared the animals for transport. It’s a job that’s physical, requires a lot of patience and good time management, proper animal management, as well as the skills you need to drive big rigs. Livestock hauling is definitely not a job for the weary – it’s hard work that’s often underappreciated, but critical to the food production process.

This brief glimpse into the livestock transportation business was fascinating, it’s made me appreciate our entire animal agriculture business chain even more and has me very curious to actually be able to watch a load-in, load-out and sorting process for myself. So if there are any livestock haulers out there that are looking for a shadow for a day – I’ve got my boots ready!

Kim McConnell, Real Agriculture, and real leaders

By Kelly Rivard, April 25, 2013

If you could sit down and talk to anyone in the agriculture industry, who would you choose?

Our very own Kim McConnell occasionally gets to act on that question, thanks to a partnership with our friends at RealAgriculture.com

Kim’s involvement in the North American and Canadian agricultural industry is profound. He focuses on building bridges and creating opportunities, with great results. Last year, we had the opportunity to celebrate with Kim as he was inducted into the Canadian Agriculture Hall of Fame .

One of Kim’s current projects includes RealLeaders, an online video series by RealAgriculture.com where Kim sits down and talks with people who have helped influence North American agriculture.

Kim McConnell speaks with Dr. Robert T. Fraley, a pioneer in biotechnology on RealLeaders, a Real Agriculture program.

Kim McConnell speaks with Dr. Robert T. Fraley, a pioneer in biotechnology on RealLeaders, a Real Agriculture program.

Kim’s most recent interview was with Robert T. Fraley, who is one of the leading biotechnology researchers in the world. If the video embedded does not work, you can see it on YouTube, here.

Thanks to RealAgriculture.com for creating opportunities for partnership and dialogue in agriculture, and congratulations to Kim on success in your continued projects.

Combines for Cures is Rolling …

By admin, February 18, 2013

… with a brand spanking new Man Van and a successful pilot year behind us.

It’s easy to get up in the morning and go to the office with a smile on your face when you work with folks who change lives in a positive way. And the Combines for Cures™ (C4C) partners are doing just that by targeting farmers, ranchers and other rural based men to get checked for prostate cancer.

Combines for Cures Banner

Combines for Cures Banner

You know farmers are the last people to go to the doctor for a checkup. So the Prostate Cancer Centre (PCC) in Calgary will take the ‘doctor’ to them – where they live and in style, with a new Man Van™ (a mobile blood clinic) purchased for rural Alberta with money raised there through cash, grain and the in-kind contributions of agri-partners, farmers, ranchers, media and small town, main street businesses.

The Calgary Prostate Cancer Centre is a state of the art facility that includes research, surgery, pre- and post-patient care, education and counseling. An incredible facility with top notch medical, management and volunteer teams who work with patients, the PCC approached AdFarm to work with them on C4C because we understand farmers, agriculture and main street rural Alberta.

PCC, along with Agrium, Monsanto, Bayer Crop Science, Western Feedlots Ltd, Richardson Pioneer and other partners, are rolling into their second year of operation after a very successful pilot year. Testing events are scheduling quickly for 2013 and PCC is delighted with the increase in the number of men being tested.

AdFarm is a key partner at the Combines for Cures boardroom table, committing its brand and marketing communications expertise to this initiative. We have developed the brand, worked on the medical video targeted to rural urologists, implemented media relations, helped organize special events, created support materials – ads, posters, brochures, retail kits, website notices, pledges, sponsorships, fact sheets and other material. It’s been a rewarding experience being part of the Combines for Cures Team and we look forward to another stellar year ahead.

For 2013 more testing events are planned and the committee will continue to enhance education and awareness. The team will continue targeting new sponsors, increasing grain and individual donations and expanding Combines for Cures into the southern part of the province. AdFarm will be an integral part of that. And that’s what gets us up in the morning with that smile on our faces – worthy causes, fine clients and an engaged AdFarm team.

By Wendy Gold

AgBoys in Calgary

By admin, December 7, 2012

by Erin Zatylny

Successful farming, in part, is about continuing education. The more farmers know, the more efficient they can make their operations. This desire to learn, share and grow is what has brought a group of progressive farmers from the Wetaskawin, Alberta area together. These 12 like-minded individuals have met monthly through the winter since 2006. When the group contacted AdFarm’s Kim McConnell and asked if he could spend some time with them in Calgary, they had no idea the incredible day Kim would line up. I was lucky enough to spend the day with Kim and 10 of the ‘AgBoys’, touring the city and meeting some key players in the western Canadian crop industry. We started at the offices of Canada’s largest farm finance organization, Farm Credit Canada (FCC) for a presentation and discussion with Clem Sampson, VP, Western Operations along with Marcel Lemire, Matt Olsen and Shane Ekdale. The group and I received updates on interest rates, land values and some of the great ag initiatives FCC is behind, like Agriculture More Than Ever.

The AgBoys of Alberta

The AgBoys of Alberta

Lunch was spent with Tyler Groeneveld, Market Manager with Dow AgroSciences. Tyler provided an excellent overview of the expectations of the big food companies and the opportunities and challenges required in having them utilize Canadian agricultural products as ingredients in their branded foods.

After lunch we went to the offices of Louis Dreyfus Commodities, where President and CEO Brant Randles, along with Alex Bos, gave an in-depth look at current market trends and commodity prices. I never realized what a significant role corn crops played in driving the market and market prices across the ag industry. It was very interesting to gain the Louis Dreyfus perspective on the changes that are occurring in the grain-handling industry.

Our group then headed to the AdFarm offices for a presentation from Todd Ormann, Crop Portfolio Manager, Cereals, of Syngenta. Todd taught us about some of the breakthroughs the company is making in wheat technologies. The future and opportunities in CPS wheats really captured the interests of the AgBoys from Wetaskiwin!

Finally, over dinner, Kim shared thoughts on the agriculture industry in general, where he sees it heading, and some excellent advice on buying – and wrapping- the perfect gift!

I know that the AgBoys would agree with me when I say that it was truly an amazing day, and that the knowledge we gained is invaluable. For myself it was a privilege to be surrounded by people who have such a passion for bettering the ag industry, and who are so committed to making positive changes happen. I gained a new appreciation for just how much goes into farming and how important it is to stay on top of new developments across the industry.

A very heartfelt thank you to Kim and the AgBoys, and everyone who helped make the day such an awesome experience!

Farmers from around the world talk communications tech

By Kelly Rivard, October 29, 2012

I recently had the distinct joy of attending the Borlaug Dialogues, a series of events in Iowa honoring the legacy of Nobel Prize winner Norman Borlaug. Dr. Borlaug was considered the Father of the Green Revolution, and pioneered many world-changing developments in agriculture and food production to help combat the issue of world hunger. (more…)