You can buy bacon-themed anything: pillows, bandages, shower curtains, candy, clothing, and much, much more. We recently worked on a project with our client, the Ohio Pork Producers Council (OPPC), to harness this bacon-love and grow a social media community.
We set up a photo contest called “For the Love of Bacon” on OPPC’s Facebook fan page.
Entrants submitted pictures that showed how deep their love of “meat candy” really is.
One winner was randomly selected from the entrants to win the Grand Prize, a year’s supply of bacon. There was also a People’s Choice prize (a month’s supply of bacon), awarded to the entry with the most votes. The contest ran from January 14 to February 15.
Thanks to highly-targeted Facebook ads, television spots in the Cleveland area during the Super Bowl, well-planned and implemented content, and a natural virality thanks to the subject matter, the contest spread like wildfire.
The Ohio Hog Farmers page jumped from just over 11,000 Likes to just over 40,000 Likes, with new fans across a variety of demographics in their target market.
New followers of the Ohio Hog Farmers page came because of bacon, and now have the opportunity to learn about the family farmers who produce pork in Ohio. Good use of varied content and best practices of posting will help retain this new, larger fan base. Where this contest leaves off, good community management will take over.
To view the entries and winners of this contest, you can check out Ohio Hog Farmers on Facebook. Like the page for great recipes and valuable insights into pork production, and stay tuned for more AdFarmer adventures!