I recently read an article in Wired magazine about how the web is changing. People have been turning to internet search engines seeking instant information and the search engines have let them down by providing out-dated information.

The public has a thirst for instant “real-time” web so they can live in the moment. Which is why a new generation of search engines like Tweetmeme, OneRiot, Topsy, Scoopler and Collectra have surfaced. Most of these new search engines rely heavily on Twitter because it is fast becoming the most popular source of instant information. Collectra actively imports blog posts and tweets so they appear less than a second after they go live. Older search engines can take hours if not days to catalog “current” information. These new search engines offer a keyhole glimpse of what the world is doing at this very second rather than just answer questions.

Another article claimed that even blogs are passé because they do not deliver information fast enough and are often too long of a read. More and more of the younger generation rely totally on Twitter because it is fast and to the point. Regardless of how you seek information it seems the speed is being increased to warp speed and if you are going to jump aboard this information highway you better not pause because something even faster is approaching quickly.

Agricultural communities using Search engines, Twitter and Blogs

Agricultural communities are validating social media by using these search engines, Twitter and Blogs. One instance was posted on the Voice of Agriculture website about  “The Day Twitter Said #Moo” which illustrated how one Sunday afternoon the phrase #moo was used on Twitter. By that evening more than 3,000 different users had combined to use the term over 6,000 times that day, with #moo climbing as high as the 4^th most talked about topic on Twitter at one point. The information was instant and fast and it generated an awareness of where dairy products come from and engagement of a varied audience with growers and producers.

Where do you obtain information? And will you use this new technology to enhance your company awareness?

Mary Jane Turcotte has a passionate eye for art and ensures perfection in every detail on the work she touches for AdFarm clients. You can contact her directly at MaryJane.Turcotte@adfarmonline.com