It’s no surprise I’m a big fan of our new business cards. (I have a lot of blood sweat and tears in them) Last week, at the NAMA 2011 Agri-Marketing Conference,  I found out a lot of other people like them too.

But it wasn’t easy to get there.

One of the best things about AdFarm is, we know who we are. We know what we do and the space we operate in. We aren’t trying to be everything to everybody. We focus on all things ag.

I had lots of ideas that died on the cutting room floor, good ideas too. But that’s just the way it goes. AND THAT’S OK. Our chosen direction did what the others didn’t; it showed our unique and close perspective to agriculture while encompassing the breadth of it. Yes there are more outlets than we show, but upon reprints we plan to encompass those areas.

It’s great to produce work that embodies a brand and resonates with the audience. How are you making sure your brand doesn’t get lost in the weeds?

If you run into me at any events say hi. I’ll drop you a card, and I’ll bet you like them too.

With his passion for learning and smart design sense, Shaun Crockett is finding the right solutions for Adfarm clients every day. He can be reached directly at Shaun.Crockett@adfarmonline.com