Posts Tagged ‘Agriculture’

Free to Be [Fill in the Blank]

By Sarah Kolell, March 8, 2012

After breakfast this morning, I spent time doing a few of the things I love. Played with my toddler, did some writing and then headed into work. The morning was full of things needing my attention, though I didn’t need to worry about the hens that laid the eggs in my morning scramble. Or growing the peanuts that topped my toast, or whether or not a freeze would ruin the orange crop and limit my juice.

America’s farmers were on top of those things, freeing me up to do my thing.

In the course of history, it’s pretty recently that farmers have increased production to a point that frees up the other  97.5 percent of the population for their respective pursuits. Here are a few fun facts:

  • The United States is one of the most advanced countries in the world because fewer farmers have continued to produce more and more food for the rest of society.
  • In 1790, farmers accounted for 90% of the U.S. labor force.
  • Today only 2.5% of the U.S. population produces enough food for everyone else in the country.
  • Due to improved farming techniques, modern machinery, and technology, today’s farmer on average produces enough food for 155 people.

March 8th is National Ag Day. The official theme for the day is Agriculture: Affordable, Abundant, Amazing. In recognition of this theme, the talented folks at AdFarm have contributed to a video featuring the reflections of people who don’t work in agriculture but who, as a result of the contribution made by farmers, are free to do more with their lives.

You can watch our video here.

We at AdFarm, and myself personally, are privileged to work with and on behalf of, farmers around the world. Farming isn’t just a job. It’s a lifestyle. The commitment is huge and we are grateful for the work of farmers who feed our rapidly-growing world.

Thanks, farmers.

Sarah is a Minnesota farm kid turned communicator and AdFarm’s Director of Public Relations in the U.S. She tweets about ag, politics and parenting @skprkc

Canaryseed for human consumption – who knew?

By admin, December 16, 2011

By Wendy Ell - 

CanaryseedOn December 6-7 in Lethbridge, Alberta farmers, researchers, consultants and ag specialists came together at the Farming Smarter Conference to discuss new market opportunities, branding, industry trends, research findings, innovative practices and on-farm management.

Farming Smarter is the newly formed association and amalgamation of efforts between the Southern Alberta Conservation Association (SACA) and the Southern Applied Research Association (SARA). The new association has committed to continuing on with fall ag conferences in the Alberta areas of Lethbridge and Medicine Hat. The organization plans to soon launch a new website, rich with resource materials and industry information. Their current website outlines their key directives and projects. Look for their new site, set to launch in January of 2012.

This year’s conference discussions included such things as: 2012 grain opportunities and challenges, new commodity markets to watch, recycling on the farm, how best to manage community diseases like the wheat streak mosaic virus and stripe rust (expected to hit Alberta in the spring), good stewardship practices and neighborly actions, the hydrologic response that is showing up from wetlands drainage in Canada, whether the abolition of the Canadian Wheat Board structure will truly bring marketing freedom, and how to use the various social media platforms to your advantage to better build your business. A lot of great discussion!!

Kevin Hursh, writer and ag consultant extraordinaire from Saskatchewan provided a nice statistical look at Canadian Agriculture and did a great job of identifying future opportunities for Alberta area farmers in the audience. He asked guests to take a close look at lentils, biodiesel grains like mustard and to start following along in the R&D process of canaryseed. Programs are currently in process to work with the canaryseed so that it can be made available for human consumption – and moreover, offer a healthy profile to consumers. Those looking for another gluten-free option might want to keep this on their radar. Possible canaryseed uses are sesame seed replacement, specialty starch, and vermicelli noodles.

Tom Droog, a passionate story-teller, gave guests a glimpse into the hurdles and hoops he encountered through the years as he developed his Spitz business into an empire worthy of purchase by one of North America’s most admired snack-food companies, PepsiCo.

Shaun Haney and Gary Chambers, social media participants with media/blog sites http://www.realagriculture.com/ and http://www.tractorview.com/ did a stand-up job of introducing and outlining the primary tools of social media to conference guests. I liked how they started off their presentation outlining the key differences between social media use/adoption (among the ag community) in Canada and the U.S. They explained how the platforms are being used for both animal and environmental activism as well as less intense information sharing about “what is happening on the farm” (marketing, issues, management practices, story sharing). It is successful social media users like Shaun and Gary (and AdFarm, for that matter) that help to shape the online ag discussion in a constructive, rewarding fashion. For those of you on Twitter, you may want to check out hashtag #Agchat, a weekly conversation for folks involved in the business of growing food, fuel, feed and fiber. Discussions take place every Tuesday, 8-10pm ET.

Thanks to Ken Coles and his team at Farming Smarter for a great conference. I look forward to the opportunity of listening in on the discussions again next year!

 

Wendy is the Director of Public Relations with AdFarm. You can reach Wendy via email at wendy.ell@adfarmonline.com or follow her on Twitter at @wendy_PRLady.

U.S. Subsidies — The Elephant on the Farm

By admin, December 6, 2011

Americans say it’s time to tighten our spending belts – surely they won’t include agriculture!?

corn_with_dollarsBy Brandon Souza – It’s hard to avoid the discussion of money in America these days. Taxes, government spending, fraud, corporate greed, cost of living, 99% vs 1%  – so among all the conversations, do you think anyone will bring up the idea of cutting farm subsidies? After all, we’re talking $20 billion dollars this year, not exactly chump change.  Yes, farm subsidies are a sensitive subject. But hardly a new one.

Help for Agriculture in a Slow Time

Starting in the 1920s and 30s, a series of government acts were passed to offset the ravages of a failing economy and the Great Depression – sound familiar? The 1922 Grain Futures Act, the 1929 Agricultural Marketing Act and the 1933 Agricultural Adjustment Act all came to be at a time when approximately 25% of the country’s population resided on farms and many Americans felt that agriculture couldn’t afford to fail.  So the government stepped in to help.

The years progressed and while farms became more efficient and consolidated, agricultural residency shrunk to the current 2% of the total US population. But the subsidies didn’t shrink.  They now equate to an annual assistance program that costs the U.S. government (us) tens of billions of dollars annually. One might think that given agriculture’s incredible technical advances we could at least talk about change. But that kind of talk meets with resistance.

Please Spend Less, But Not on the Farm

Today, most (though not all) farmers and agribusinesses are big proponents of less government intervention, often doling out scathing opinions on the wasteful spending that takes place in Washington. Ironically, they’re also among the first to defend crop subsidies. $500,000 of federal funds to build a park on the side of the interstate?  Heck, no. $500,000 to make up the difference on their balance sheet? Heck, yes.

Like many dependencies, this one won’t end quickly or simply.

Economic Viability and National Security

Proponents argue that crop subsidies are vital to the ongoing success of the agricultural industry in America and the security of our food supply. True, but only in part. More than 90% of crop subsidy money goes specifically to corn, wheat, soybeans and rice. Hundreds of other crops receive little to no support. They are at the mercy of the free market, yet they thrive – proof, perhaps, that agriculture can exist without government funding.  But do we have the ability to wean off assistance without shocking the market so badly that farmers take a devastating hit?

It’s Time for Policy Change

Today, the merits of government support are at a crossroads of irrelevance – agriculture is part of a new economic age and an economy that will not bounce back anytime soon. Understand that and you understand that agriculture subsidies are not immune to nationwide debate.

Some organizations, such as the National Corn Growers Association, have stepped up to the plate to provide ideas that will replace existing functions like the Average Crop Revenue Election Program. Kudos to the NCGA – because even if there are some disagreements on their proposal, at least they’re moving the conversation forward.

What’s next? With the recent failure of Washington’s Super Committee, ag spending faces a $15 billion cut over the next nine years as part of deficit reductions.

In 2012, let’s all work to move the discussion on farm subsidies towards viable, amicable solutions – devoid of finger pointing and special exemptions. The problem isn’t going away. We need real solutions to help solve it.

 

Brandon Souza is an Account Executive in AdFarm’s Sacramento, CA office. Follow him on Twitter: @btsouza

How to sear a steak, and other learnings from AGRI-TRADE 2011

By admin, November 17, 2011

AG TRADESHOW REPORT: AGRI-TRADE 2011Show3

By Wendy Ell - Thanks to information I picked up from the Alberta Beef Producers at this year’s  Agri-Trade Exposition,  I now know that a rare steak is seared outside with 75% red through the centre while a “medium” rare steak is seared on the outside with a 50% red centre. There’s a fine line of difference there.

This show has been an annual gathering place for the Alberta farm community for the past 27 years  and for those of you who haven’t ever attended the show, it has come be known as THE place to learn, first-hand, about the machinery and products that you need to farm successfully in the Alberta area.  The show was held November 9th-12th at the Red Deer Westerner Park.Show2

LEARNING MATERIAL

There was no shortage of material on hand for distribution to attendees. I picked up a Canola Swathing Guide from the Canola Council of Canada, the latest issue of Top Crop Manager’s Western Edition, documents explaining how I can double my investment with an RBC Agri-Invest account,  a Canadian Beef “Merchandising Guide” explaining in detail the various beef cuts and how they appear at the grocery counter , a tractor notepad,  various tattoos and pens, a photo of myself with the Grey Cup, an autograph from CFL great Rocco Romano, a photo of an enormous New Holland combine and information on three upcoming Ag-related seminars.Show4

 WHAT ATTENDEES HAD TO SAY

While I walked the aisles, I asked five attendees why they came to the show and here are the responses I got:

-“I have to see every year what the suppliers have to offer”

-“It’s something we do as a family”

-“I come so that I can see what’s new and flashy”

-“I get to see all my buddies here every year”

-“There are lots of products, lots of equipment.”

In the words of Jack Hayden, former Minister of Alberta’s Agriculture and Rural Development, “Agriculture is a valued and essential part of Alberta’s economy and it is events such Agri-Trade that provide opportunities for our agricultural sector to meet, reconnect and share experiences and new ideas.” Judging from the comments I got from other attendees, it looks like he was right.

THE GREY CUPGreyCup1

A nice highlight for me was on Friday, November 11th, when the Grey Cup made a special appearance at the Dow AgroSciences booth, in the Prairie Pavilion. At 10am that day, there was a procession into the Pavillion, led by a bagpiper in uniform, a RCMP officer and the well-known Rocco Romano, former offensive lineman with the Calgary Stampeders. There was quite a crowd hovering around the Dow AgroSciences booth for much of the day. And with the 99th Grey Cup itself only weeks away, having the Grey Cup there for public viewing was quite a treat.

 To find out more about the show, or to view the winners of this year’s Ag Innovation awards, you can view the Agri-Trade site at http://www.agri-trade.com/.

 

Wendy is the Director of Public Relations with AdFarm. You can reach Wendy via email at wendy.ell@adfarmonline.com or follow her on Twitter at @wendy_PRLady.

6 Things Learned from 2 Days in a Van with 7 Ag Professionals

By admin, October 10, 2011

By Cheryl Grocock – I recently had the opportunity to run in the Ragnar Relay from San Francisco to Calistoga, CA. I ran as part of the Agrotain Ncredibles team, which included Agrotain representatives, distributors, researchers, ag journalists, a representative from Rabo Agrifinance and a few folks from AdFarm.

I’ve run several half marathons and I have one full marathon under my belt, but Ragnar was one of the most challenging things I’ve ever done. It was also one of the best times I’ve had. Here are six things I learned about agriculture and relay running, over the 30 hours I spent in a van with my teammates:

1.  Ag is still a very close-knit community. The diversity of our group and the connections we discovered along the way point to an existing community of experienced professionals that is closely tied to young people brave enough to enter our industry and take it to the next level. And we don’t mind sharing a very small space for many hours.

2.  We all knew we had 184 miles to run over the weekend — and that we had to work together to finish. Likewise, we realize we are standing on the edge of a new era in agriculture and need wholesale changes in order to feed a world population that will double by 2050. Our takeaway: it’s good to have a common goal to unite your efforts.

3.  Sometimes we have to be dragged kicking and screaming in to the new technologies and mediums. But once we get our Smartphones and learn how to Tweet, we really kinda like it. It’s not much different than the face-to-face rural community we’ve enjoyed for years. It also made finding good places to eat so much easier.

4.  We can set aside our differences to work toward a common goal. In the team van that means putting aside individual opinions about routes, timing, etc., to support a dedicated driver — which allowed the runners to rest as much as possible. In the end, it made us so much more efficient.

5.  Good things come to those who complain. If we want real change in the ag industry, we cannot become complacent. On the run we discovered that if you whine long enough as a team, you will miraculously find a free, available shower house at Exchange 19.

6.  Change is frightening and empowering. If we want different results in our industry, we have to be willing to try new things and be prepared to learn. It’s like running down a back road with no shoulder in the dark: scary, but exhilarating once you realize you can do it.

I’m sure I learned a lot more along the way, but it was lost in the aches and pains and lack of sleep. I am very grateful to Agrotain for letting me be a part of this Ncredible experience; everything I learned I will appreciate forever.

Do you have a story or comment about the value of stress, teamwork and embracing the unknown?

Agrotain Ncredibles Relay Team, Sept. 2011

Agrotain Ncredibles Relay Team in California, September 2011

 

Cheryl Grocock is an Account Manager in AdFarm’s newest office in Sacramento. You can follow her on Twitter: @cgrocock.