Posts Tagged ‘animal agriculture’

Who makes the call on animal welfare?

By Tyler Kelley, June 28, 2012

Consequences abound in coming changes to animal housing regulations.

Once upon a time producers, veterinarians and other experts shaped production practices for animal agriculture. Today, sadly, activist groups like the Humane Society of the United States (HSUS) force their way into executive board rooms of food companies, the halls of Congress and offices of state capitols to drive agendas that have consequences far beyond the farm.

For proof we need look no further than Cracker Barrel Old Country Store, the latest chain to require their pork supplies to come from farmers who don’t use gestation stalls to house pregnant sows. It is worthwhile to note that Domino’s Pizza stands alone in rejecting the HSUS resolution to study eliminating gestation stalls. Domino’s chooses to trust that the experts and their proven, science-based practices to know best how to raise their animals.

Is Group Housing Better?

The HSUS demand for the elimination of gestation stalls has come despite the lack of scientific proof that group housing of sows improves animal welfare.

Thanks to the National Pork Board for this photo.

Thanks to the National Pork Board for this photo.

In fact, evaluations by scientists at Texas Tech University,  researchers at the American Veterinary Medical Association (AVMA) and in Australia show the welfare of sows in gestation stalls — which are still the majority of sows — is equal to that of those raised in group pens. Pork producers use gestation stalls to keep aggressive “bully” sows from fighting or stealing food from more docile animals, as this Missouri pork producer explains.

Change At What Cost?

While it seems the sows’ welfare isn’t affected, the elimination of stalls will have a big impact on pork producers. Dr. Paul Sundberg, the National Pork Board’s vice president of science and technology, has said that these changes could cost the average pork producer millions of dollars.

And that’s the real issue: when biased or misinformed groups force a scientifically questionable agenda it can add millions of dollars in costs and drive some producers out of business. The result could be a decrease in pork supplies and an increase in the price of pork products to consumers.

When the United Nations Food and Agriculture Organization shows that demand for food and fiber will nearly double by 2050, ill-informed regulations make little sense. Shouldn’t we encourage hard-working farmers and ranchers of the world to use every technology and production practice possible to meet the food and fiber needs of the growing world?

Tyler Kelley comes from a Northwest Missouri hog and cattle farm and now works as an AdFarm PR specialist in Kansas City.

Ag and Politics: Slinging the Dirt

By Sarah Kolell, February 3, 2012

Too often we enjoy the comfort of opinion without the discomfort of thought. – John F. Kennedy

U.S. Capitol, where complexity reaches a fever pitch.

U.S. Capitol, where complexity reaches a fever pitch.

I’m not sure if it’s because we Americans are in the throes of an election year or because I’ve spent the last few months immersed in agriculture after a time away from the industry, but it seems lately people I encounter are quick to offer their clear and simplistic opinion of subjects that tend to be, well, pretty complex.

Or maybe it’s because we have Facebook and Twitter now, so I know the opinions of more people on more subjects than I ever would have imagined possible a few years ago.

Either way, it seems that some of the most heated debates in politics and agriculture have one thing in common: too many people think there exists a simple “right or wrong” answer.  Rarely are issues of consequence easy to decide. Rarely is an opinion completely black or white.  Can informed, well-meaning people have differing opinions? And not constantly be at one anothers’ throats?

It’s My Way or the Highway

There are certain topics that really seem to galvanize public opinion. In politics in 2011, credit ratings for US treasury bonds were downgraded for the first time in history. The debt ceiling crisis put a microscope on the inability of the two political parties to work together for the good of the nation. Turns out, nothing is more important than party loyalty. Politicians, pundits and regular Joes/Janes all seem to reduce the complex issues into black and white: my way, or no way.

If trying to get a handle on crazy, out-of-control debt and not falling, as a country, into sovereign default isn’t something our elected officials can reach an agreement on, is there anything they’ll put aside special interest-loyalties to accomplish? Can a complex, but correct solution be reached? Nothing about reaching that solution is simple.

The Way I Farm Is Better Than The Way You Farm

In agriculture, some of the galvanizing topics that tend to get tunnel vision treatment are the perceived superiority of organically produced food, and concerns over livestock production. But nothing takes off the blinders more quickly than going right to the source, and learning what’s really involved.

View of Climax, MN from my family’s farm.

View of Climax, MN from my family’s farm.

During a recent blogger tour for KnowACaliforniaFarmer.com, the group visited a Naturipe strawberry field, where the farm manager visited with bloggers about how organic strawberries are grown and compared that to how conventional strawberries are grown; he grows both. Turns out, both require pesticides (bugs eat strawberries) and both require fertilization. Whether pesticides are made from synthetic or naturally-occurring ingredients, and whether fertilizer is urea or fish meal-based, the takeaway wasn’t a decisive organic or conventional is better than the other.It’s not that simple. Farming is complicated.

Our group of bloggers noted that every question they raised about how conventional produce is grown and every question they raised about how organic produce is grown had intricate answers.  At the end of the tour, I believe that one important takeaway was that farmers need to produce enough food to feed the people who need to eat and no element of how they do that is simple.

The Long and Short

Just like most issues in an election can’t be easily categorized, most aspects of farming are also complex. And that’s OK. Rarely are issues of consequence easy to decide.

It’s easy to become self-protective when you’re deeply involved in an issue. It’s harder to back up and help others understand as many of the elements of a complex issue as are needed to begin creating an informed opinion.

How do you form opinions on complex subjects that are important to you and your family? Do your opinions evolve?  Is it possible, through debate to change your position on an issue?

Sarah is AdFarm’s Director of Public Relations in the U.S. and, her co-workers can attest, talks politics way too much. She tweets about ag, politics and parenting @skprkc.

What is the impact of going “Back To The Start” for modern agriculture?

By Les Kahl, September 12, 2011

Recently I saw a blog post featuring a new animated video from US based restaurant, Chipotle (NYSE:CMG). Watch the video on the blog I found it on here.

JS West's egg laying chickens in an enriched colony barn

JS West's egg laying chickens in an enriched colony barn

Bottom line is modern agriculture is doing everything it can possibly do to keep up with and plan for the demand for food, not only in the US but in the world at large. It’s been well documented that the world population is growing at an alarming rate – there are plenty of facts and figures out there – none of which I will bore you with here. But, if we go back to the start a lot of people will go hungry.

Les Kahl, senior AdFarm partner, in a modern hog barn.

Les Kahl, senior AdFarm partner, in a modern hog barn.

Through my work at AdFarm, I’ve been fortunate enough to meet many family farmers and producers who utilize modern farming practices. I can tell you they all care about the land they work and deeply care for the animals they raise. I’ve been in modern hog barns where the producers interact with the animals like they are a part of their family. The operations are family farms that have been in the family for generations. Their parents, grandparents and great-grandparents farmed the land they farm today. They know the stories of what it was like back at the start. Even with that first hand knowledge these farmers and producers know the way they produce food now is both safe and humane. They also know it’s absolutely necessary to feed a growing population.

You don’t have to look very far to find someone trying to tell us that modern agricultural practices are less than what they should be. Some of that is because agriculture has been standing back letting someone else tell it’s story. If more people knew both sides of the story I’m sure they’d still be moved emotionally by the Chipotle video but the emotion might be based more in fear.

Maybe modern agriculture needs a better sound track. What song would you use to help tell the story of today’s agriculture?

Les Kahl is a senior partner and creative director at AdFarm who works with clients and brands across North America, residing in Kansas City with his wife and two young children. Follow him on Twitter @les14 .

What you can learn from visiting a hog farm

By admin, June 28, 2011

Do you want to know how animals are raised and cared for by family farmers?

This week we have a small team working the Ohio Pork Producers Council and are on location talking to Ohio family hog farmers. The purpose of the work is to impact food purchasers to buy bacon, ham, pork chops or whatever your favorite cut of pork is, with trust and confidence. Before the food purchase is made, we know consumers want to know farmers and  how they care for their animals. Here is a look into our team’s perspective of the work we are doing and insight from being on the farms, talking to the multi-generational farmers.

The Ohio Pork Producers Council and hundreds of similar farmer-funded organizations like it have an opportunity to engage in a conversation about how our food is safely raised on family farms. Rather than allow non-ag audiences try to tell an inaccurate story of Ohio’s family hog farmers, the Ohio Pork Producers Council is empowered to tell their family farm stories and engage with food purchasers to share those stories.

Listen in to what Les Kahl, AdFarm Senior US Partner and Creative Director, shot and edited today from his iPhone while on location and learn about Ohio hog farms.

Have you ever visited a hog farm? Share with us your experience. If not, what are your perceptions of a hog farm?

Les Kahl is a Senior US Partner and Creative Director. Les has over 20 years of experience working on creative strategy, direction and execution and resides in Kansas City with his wife and two children. Les can be reached at les.kahl@adfarmonline.com

Katie Pinke lives with her husband and three children in the heart of the rural North Dakota prairie, where she connects people and businesses equally passionate about food and farming to AdFarm. You can find her @katpinke on Twitter or at Katie.Pinke@adfarmonline.com.

Tradition and Innovation at Giacomazzi Dairy

By admin, June 23, 2011

Recently, I left my home in northern Illinois and made the hefty drive out to Sacramento to start a summer-long internship with AdFarm. While I had no idea what  to expect, I did know one thing: this midwestern corn girl was going to experience agriculture in a whole new way. California is the epicenter of agricultural diversity, and I intended to soak up as much of that as possible. Recently, I had the opportunity to do just that during an AdFarm trip down in the California Central Valley. This experience came in the form of a fairly impromptu visit to Giacomazzi Dairy.

Dino Giacomazzi is a fourth generation dairy farmer. He has an interesting story, as do all farmers. For several years, Dino lived away from the farm, working as a road manager for rock and roll bands. Special circumstances brought him home, and he’s been running the dairy and its related farming operations ever since.

From Left to Right: Libby Hall, AdFarm Digital Strategist; Dino Giacomazzi; Kelly Rivard, AdFarm summer intern; Josh Lysne, AdFarm Digital Strategist.

From Left to Right: Libby Hall, AdFarm Digital Strategist; Dino Giacomazzi; Kelly Rivard, AdFarm summer intern; Josh Lysne, AdFarm Digital Strategist.

Our group meandered around the dairy, with Dino in the lead telling us all about various aspects. As we took in the sights of the dairy, Dino taught us some pretty significant facts about his family’s operation. One of the major points he highlights was their dedication to smart conservation practices, especially in the crop farming side of the operation. Dino’s operation raises all of the forage crops that they feed the cattle, including alfalfa hay and corn and wheat for silage. With careful planning, a stringent irrigation program, and conservational tilling methods, Dino maintains great yields of a nutritious product while ensuring continued long-term fertility of the soil.

AdFarm Strategic Lead Katie Pinke poses next to a mound of wheat silage. Prior to today, none of us midwesterners had known wheat could be used for cattle silage!

AdFarm Strategic Lead Katie Pinke poses next to a mound of wheat silage. Prior to today, none of us midwesterners had known wheat could be used for cattle silage!

After we finished looking at the feed storage area, we headed into the barn. There was a que of heifers waiting to be milked, and we were very impressed with how content and calm the animals were. “Cow comfort is the number one thing we do,” Dino explained. The cow’s welfare and happiness has a direct correlation to the operation’s success, and Dino understands that very well. For that reason, he takes a very scientific approach to the happiness of his cattle.

According to Dino, a few years ago research was done to track the body temperatures of dairy cows. Using tiny ingested thermometers that could be scanned for data, it was found that cows are at their warmest when they stand close together in line prior to milking. Moreover, the data collected showed that it took a full 24 hours for the cows to return to a more comfortable body temperature. Because of that research, Giacomazzi Dairy changed their approach to cow cooling and adapted their facilities to enable easier cooling of the cattle. Even as they stood waiting to be milked, the animals were completely at ease.

As they stood waiting, the cattle seemed calm but curious. This one even moved closer to the railing and checked me out as I stepped forward to take her picture.

As they stood waiting, the cattle seemed calm but curious. This one even moved closer to the railing and checked me out as I stepped forward to take her picture.

While we stood under the fans in the milk barn discussing how calm, happy, and well-socialized the cows seemed, Dino mentioned something that caught our attention: Giacomazzi Dairy is the oldest in the state of California. Founded in the late 1800’s, this dairy is rich with tradition and history.

We are incredibly grateful to Dino for his generosity and hospitality. We thoroughly enjoyed our experience at his place, and were thrilled to spend time with another great member of California’s agricultural community. Dino’s operation is a great example of the sort of story agriculture needs to share. Giacomazzi Dairy is an innovative, research-driven, and welfare-focused operation, yet at the same time has a very rich and long-standing history. Where else but agriculture can you find such a perfect balance of advancement and tradition?

Kelly Rivard, is country girl, agriculture advocate, passionate communicator, Gen-Y’er well-versed in social media and AdFarm intern. She can be found @kmrivard on Twitter.