Posts Tagged ‘animal welfare’

Tradition and Innovation at Giacomazzi Dairy

By admin, June 23, 2011

Recently, I left my home in northern Illinois and made the hefty drive out to Sacramento to start a summer-long internship with AdFarm. While I had no idea what  to expect, I did know one thing: this midwestern corn girl was going to experience agriculture in a whole new way. California is the epicenter of agricultural diversity, and I intended to soak up as much of that as possible. Recently, I had the opportunity to do just that during an AdFarm trip down in the California Central Valley. This experience came in the form of a fairly impromptu visit to Giacomazzi Dairy.

Dino Giacomazzi is a fourth generation dairy farmer. He has an interesting story, as do all farmers. For several years, Dino lived away from the farm, working as a road manager for rock and roll bands. Special circumstances brought him home, and he’s been running the dairy and its related farming operations ever since.

From Left to Right: Libby Hall, AdFarm Digital Strategist; Dino Giacomazzi; Kelly Rivard, AdFarm summer intern; Josh Lysne, AdFarm Digital Strategist.

From Left to Right: Libby Hall, AdFarm Digital Strategist; Dino Giacomazzi; Kelly Rivard, AdFarm summer intern; Josh Lysne, AdFarm Digital Strategist.

Our group meandered around the dairy, with Dino in the lead telling us all about various aspects. As we took in the sights of the dairy, Dino taught us some pretty significant facts about his family’s operation. One of the major points he highlights was their dedication to smart conservation practices, especially in the crop farming side of the operation. Dino’s operation raises all of the forage crops that they feed the cattle, including alfalfa hay and corn and wheat for silage. With careful planning, a stringent irrigation program, and conservational tilling methods, Dino maintains great yields of a nutritious product while ensuring continued long-term fertility of the soil.

AdFarm Strategic Lead Katie Pinke poses next to a mound of wheat silage. Prior to today, none of us midwesterners had known wheat could be used for cattle silage!

AdFarm Strategic Lead Katie Pinke poses next to a mound of wheat silage. Prior to today, none of us midwesterners had known wheat could be used for cattle silage!

After we finished looking at the feed storage area, we headed into the barn. There was a que of heifers waiting to be milked, and we were very impressed with how content and calm the animals were. “Cow comfort is the number one thing we do,” Dino explained. The cow’s welfare and happiness has a direct correlation to the operation’s success, and Dino understands that very well. For that reason, he takes a very scientific approach to the happiness of his cattle.

According to Dino, a few years ago research was done to track the body temperatures of dairy cows. Using tiny ingested thermometers that could be scanned for data, it was found that cows are at their warmest when they stand close together in line prior to milking. Moreover, the data collected showed that it took a full 24 hours for the cows to return to a more comfortable body temperature. Because of that research, Giacomazzi Dairy changed their approach to cow cooling and adapted their facilities to enable easier cooling of the cattle. Even as they stood waiting to be milked, the animals were completely at ease.

As they stood waiting, the cattle seemed calm but curious. This one even moved closer to the railing and checked me out as I stepped forward to take her picture.

As they stood waiting, the cattle seemed calm but curious. This one even moved closer to the railing and checked me out as I stepped forward to take her picture.

While we stood under the fans in the milk barn discussing how calm, happy, and well-socialized the cows seemed, Dino mentioned something that caught our attention: Giacomazzi Dairy is the oldest in the state of California. Founded in the late 1800’s, this dairy is rich with tradition and history.

We are incredibly grateful to Dino for his generosity and hospitality. We thoroughly enjoyed our experience at his place, and were thrilled to spend time with another great member of California’s agricultural community. Dino’s operation is a great example of the sort of story agriculture needs to share. Giacomazzi Dairy is an innovative, research-driven, and welfare-focused operation, yet at the same time has a very rich and long-standing history. Where else but agriculture can you find such a perfect balance of advancement and tradition?

Kelly Rivard, is country girl, agriculture advocate, passionate communicator, Gen-Y’er well-versed in social media and AdFarm intern. She can be found @kmrivard on Twitter.

The Oprah effect on animal agriculture.

By admin, February 2, 2011

Who do consumers really listen to? People like Oprah.

I hate to say it, but 44 million people watch her show religiously each week. If she were to say the sun is green, people would believe that the sun is green. In 1996, when she proclaimed that she’d never eat a hamburger again, a defamation lawsuit was issued by Texas cattlemen. They said the show caused a cattle market plunge that caused them to lose $11 million. Oprah won.

February 1, 2011 – Oprah and 378 Staffers go Vegan.

I didn’t know what her show was going to be about yesterday and honestly I typically don’t care. I’m at the office at 4:00 pm CT everyday working on materials from companies who help farmers be more efficient and more profitable farmers. However, I’m also watching what’s going on via Twitter and other social media sites. Farmers, ranchers and industry people had their guns loaded and were ready to fire back at Oprah. There was an assumption that this vegan episode was going to be primarily anti-meat, anti-animal agriculture, anti-anti-anti. It didn’t help that Michael Pollan was one of her ‘expert’ guests (not a fan of modern agriculture). It turned out that the point of this show wasn’t “meat is evil”, it was to show what’s involved in a vegan lifestyle, and to encourage people to learn where their food comes from.

It pains me to give Oprah credit, but I think this show was an excellent example of how the agriculture and food industry can be transparent and educate consumers – so they’ll actually listen and believe. Cargill, the world’s largest meat processing company, opened its facility in Colorado and let the Oprah show into their processing plant – and they didn’t hide anything. On camera, however, viewers can’t feel the temperature or smell the smell of “raw meat” as Lisa Ling puts it, but viewers can see the expression on Lings face, which was pretty true to the experience – it can be an unpleasant process.

Cargill did an exceptional job describing every step in detail – true transparency with something that seems gross but is truly humane and scientific. Cargill needs to be given credit for doing something so brave, so honest, and so helpful for the entire meat and ag industry.

Watch the entire tour here:  http://www.oprah.com/oprahshow/Inside-a-Slaughterhouse-Video

Oprah vid image

Three things stood out for me, and I’m probably not quoting them exactly:

1) At the end, Oprah said, “Lisa went into the Cargill plant a meat eater – and after she was there – she’s still a meat eater”.

2) Michael Pollan said, “Animals are treated very well, and live happy lives. They just have 1 bad day”.

3) Veganist Kathy Freston said, “I can’t look into the animal’s eyes and see the pain and suffering” then Oprah said, “But, we watched – they don’t suffer or feel any pain”.

There have been numerous blogs about the episode already and many are positive toward animal ag. Some critics are mad that there was even a positive slant toward meat and meat processing. Farmers and ranchers are capitalizing on these conversations. Already there is a Facebook page: Oprah, Come Visit My Farm encouraging Oprah to learn and interact with true agriculture, and keep that transparency open to 44 million consumers a week – many who are completely disconnected with where their food actually comes from.

Or, they can just take Miss Vegan’s advice and eat Tofu-turkey and other meat substitutes, forever.

For me – Bring on the Meat and Potatoes please!

 

Leah Brakke is an account manager for AdFarm who has a lifetime of experience on the farm and in the agriculture industry. Leah visits with farmers and people in the industry every day.  You can follow her on Twitter at @leahjoy

Agriculture needs to be its own change agent.

By Kerri-Sue Lang, June 1, 2010

One sick puppy does not an industry make, however abhorrent the actions of that one individual are.

That’s how a dairy farmer would describe the abuse perpetrated on helpless dairy cows and calves at Conklin Dairy in Ohio.

People who don’t work in agriculture would use the same adjectives. Unfortunately, they use others, too, such as ‘workplace environment’, ‘not the work of one bad apple’, ‘systemic of the factory farming industry’, ‘little accountability’, ‘video depicts more than just one-rogue employee abusing animals’. ‘Ditch dairy. Ditch cruelty.’iStock_000011181141XSmall

What the hidden-camera video released last week showed is not the norm on dairy farms. It’s not the norm on livestock farms. Period. But does it happen? Yes. Should farmers be outraged? Yes. Should they be outraged at the videographer? Too much energy.

Be outraged at the abuse and that it ever happens at all.

Be outraged enough to dig deep and find creative solutions. Become the agents of change. Don’t wait for organizations like Mercy for Animals, PETA and the HSUS take that critical role. They are already highly successful at winning the hearts and minds of consumers. Their playbook is encyclopedic, their pockets are deep and they’ve got one heck of a head start.

How to be a change agent?

Drop the defensive posture. Look at the Gulf oil spill situation. It’s a mess. But you don’t hear other oil producers defending what happened at BP as ‘just one idiot’. Oil is risky business. So is agriculture.

We have bemoaned the attacks of the ‘antis’. We have countered their emotional rhetoric with science. We have questioned the staging of videos. We have defended. Until now.

Last week those of us who could stomach it sat in disgust in front of our computer monitors and watched an individual at Conklin Dairy in Ohio, perform hideous acts against production farm animals.

This video from Mercy for Animals took flight on Twitter last Wednesday. The Social Media mentions were astronomical. With 1532 social mentions in the first day from Midnight to Midnight and only 1440 minutes in a day, that’s more than one mention per minute.

Agriculture received a whopping black eye last week — especially animal agriculture. We in the business know most farmers consider animal welfare a top priority. Already, several livestock sectors in North America are implementing voluntary animal welfare programs that are designed to be audited by a third party. That’s a great start.

Animal agriculture needs to take a hard look – a real hard look – at how we operate today.  And this is no different than any other business or industry, striving to seek continual improvements.  Agriculture isn’t perfect. But we can make it better.

It is my fervent wish that we become our own agents of change, that we monitor the care of our animals with an uncompromising eye and that we implement and enforce necessary changes to how we do business that embrace the inherent responsibility entrusted to us by those who eat the food we raise.

What do you think animal agriculture can do to stand up to even the toughest scrutiny?

Kerri-Sue Lang and Tracy Barfield are co-writers of this post. They are both champions of animal agriculture and the thousands of producers that do it right every day. They can be contacted via Kerri-Sue.Lang@adfarmonline.com and Tracy.Barfield@adfarmonline.com.

www.animalagriculture.org

www.animalagalliance.org

www.animalag.org

www.causematters.org