Posts Tagged ‘Calgary’

AgBoys in Calgary

By admin, December 7, 2012

by Erin Zatylny

Successful farming, in part, is about continuing education. The more farmers know, the more efficient they can make their operations. This desire to learn, share and grow is what has brought a group of progressive farmers from the Wetaskawin, Alberta area together. These 12 like-minded individuals have met monthly through the winter since 2006. When the group contacted AdFarm’s Kim McConnell and asked if he could spend some time with them in Calgary, they had no idea the incredible day Kim would line up. I was lucky enough to spend the day with Kim and 10 of the ‘AgBoys’, touring the city and meeting some key players in the western Canadian crop industry. We started at the offices of Canada’s largest farm finance organization, Farm Credit Canada (FCC) for a presentation and discussion with Clem Sampson, VP, Western Operations along with Marcel Lemire, Matt Olsen and Shane Ekdale. The group and I received updates on interest rates, land values and some of the great ag initiatives FCC is behind, like Agriculture More Than Ever.

The AgBoys of Alberta

The AgBoys of Alberta

Lunch was spent with Tyler Groeneveld, Market Manager with Dow AgroSciences. Tyler provided an excellent overview of the expectations of the big food companies and the opportunities and challenges required in having them utilize Canadian agricultural products as ingredients in their branded foods.

After lunch we went to the offices of Louis Dreyfus Commodities, where President and CEO Brant Randles, along with Alex Bos, gave an in-depth look at current market trends and commodity prices. I never realized what a significant role corn crops played in driving the market and market prices across the ag industry. It was very interesting to gain the Louis Dreyfus perspective on the changes that are occurring in the grain-handling industry.

Our group then headed to the AdFarm offices for a presentation from Todd Ormann, Crop Portfolio Manager, Cereals, of Syngenta. Todd taught us about some of the breakthroughs the company is making in wheat technologies. The future and opportunities in CPS wheats really captured the interests of the AgBoys from Wetaskiwin!

Finally, over dinner, Kim shared thoughts on the agriculture industry in general, where he sees it heading, and some excellent advice on buying – and wrapping- the perfect gift!

I know that the AgBoys would agree with me when I say that it was truly an amazing day, and that the knowledge we gained is invaluable. For myself it was a privilege to be surrounded by people who have such a passion for bettering the ag industry, and who are so committed to making positive changes happen. I gained a new appreciation for just how much goes into farming and how important it is to stay on top of new developments across the industry.

A very heartfelt thank you to Kim and the AgBoys, and everyone who helped make the day such an awesome experience!

Calgary AdFarmers Get Hands-On at Farms

By admin, November 8, 2012

By Michael Anthony

The Farm Day Tour is an annual AdFarm initiative with the purpose of providing AdFarmers with the ability to experience agricultural life first hand, not just from a truck but from the field; allowing boots and hands to dirty, promoting agricultural understanding and growth through action.

I recently came to AdFarm team and brought with me, an agricultural background in both marketing communications and in the beef production industry. It wasn’t until I got to the Farm Day Tour that I experienced a true passion for every aspect of agricultural life. When I boarded the bus early in the morning on November 1, 2012, I saw my fellow AdFarmers in jeans and coveralls with open hearts and minds, ready to take in the wealth of knowledge that came from every stop along the way. This made me realize that, despite working in an office environment, every one of my co-workers was passionate agriculture.

At Bles-Wold Dairy we were greeted by the owners of both the yogurt and milk production divisions. The owner of the yogurt production took us through a brief history of the organization and how her family had immigrated to Canada in the mid-1990s from Holland and what kind of changes her family went through to adjust to Canadian life and to become successful players in the Canadian dairy industry. During the tour I noticed the cleanliness of the facilities and the calm demeanor of the animals and was taken aback by the fact that, we found an even more intense milking schedule than the norm. Despite having automatic milking machines in place, there were three scheduled milking periods per day in the parlor for cattle that weren’t comfortable using the automatic machines.

After a fantastic meal and a great presentation from Ben Graham, we were on our way to Dentoom’s Greenhouse in Red Deer. When we walked through Dentoom’s entrance, we found a Christmas gift shop. We asked our guide why there would be a gift shop in the greenhouse and she replied, “This is our downtime of year and to keep ourselves busy during the cleaning and sanitization of all the equipment, we run a separate business”. As we toured the facility, we were able to see one worker preparing clones for new growth. She was a great sport to let 25 AdFarmers study her every action; her movements were so fluid that it almost hypnotized us. With a quick stop at the gift shop for some peanut brittle and a Christmas tree in a can we were off to our final stop of the day.

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In my experience with large animal veterinarians, they have been older gentlemen who don’t talk much and rarely smile, which is understandable considering the demanding nature of their profession. Our tour guide Andy, from the Didsbury Veterinarian clinic, was the exact opposite; it was quite refreshing to see such a young charismatic veterinarian with a true passion for animal healthcare. He explained his relationship with the pharmaceutical companies he deals with and shared stories about his odd veterinarian experiences. To be able to perform life-saving procedures on an animal that is more than four times your size without having the ability to explain to it why you are performing it, is difficult for anyone, but, to be able to do this on a daily basis takes a very special type of person with a deep passion for animals and their well-being.

After a long day of learning and connecting with my colleagues I felt refreshed and sensed that we had all grown closer as a group. From all the AdFarmers, I wanted to extend my gratitude to Bles-Wold Dairy, The Raspberry Patch, Dentoom’s Greenhouse, and Didsbury Veterinary Clinic; without your enthusiastic participation, the Farm Day Tour could not exist.

Youth Leaders Stop at AdFarm

By admin, November 2, 2012

By Nicole Youra

On Friday October 19th the Cattlemen Young Leaders joined AdFarm Calgary for dinner and a tour of “our farm”. The stop at AdFarm wrapped up the CYL’s Fall Forum. The 48 hours preceding the AdFarm stop had been spent touring many locations along the agriculture value chain. The 18 young leaders were back and forth from Lethbridge to Calgary touring everything from research stations, an animal nutrition center to the Cargill Foods processing facilities.

CYP visitors enjoy their visit to AdFarm Calgary.

CYL visitors enjoy their visit to AdFarm Calgary.

At AdFarm the young leaders joined us for dinner, Alberta Beef style of course, and heard from Kim McConnell on the importance communications and leadership. Currently, many industries going through growth and change, and nowhere is this more true than Agriculture. As technologies and industry pressures become more dynamic, the next generation of agricultural leaders has an opportunity to take leadership roles. They recognize and understand the duality of tradition & innovation and integrate seamlessly.

The dinner table discussion at AdFarm centered on industry current events and consumer education, the youth leaders had great insight to share, and it was clear the evening could’ve extended indefinitely. Although short, we are happy to have spent this time with CYL, and are proud to be a developmental part of the next generation of Agricultural leaders.

AdFarm calls attention to Canada’s Food Freedom Day

By Heather Koehler, February 22, 2012

By Wendy Ell - From February 9 to February 12, AdFarm Canada brought messages of food freedom to Canadians encouraging them to thank Canada’s agriculture system for producing affordable, safe, nutritious and high quality food.Canada Food Freedom Day

Canada’s Food Freedom Day marked the calendar date by which the average Canadian had earned enough money to pay their entire year’s grocery bill. This year, that date fell on Sunday, February 12, 2012. This year’s calculations once again showed Canada as exhibiting one of the most affordable food systems of all industrialized countries. “As a comparison, Food Freedom Day in Iceland is in late February, while in Mexico it doesn’t come until early March,” Ontario Federation of Agriculture executive member Keith Currie, an AdFarm client, said in a separate statement.

Approximately 12 per cent of our yearly budgets go toward food. Farmers and supply chain dynamics keep food readily available and at a low cost for the vast majority of Canadians.

“Canadians can take pride in having some of the safest and most affordable food in the world. Farmers work hard to ensure the highest quality food is produced with exemplary food safety, animal welfare and environmental standards,” said Canadian Federation of Agriculture president Ron Bonnett.

Just a couple of generations ago, Canadians spent around 40 per cent of their budgets on food. While this decline in food pricing can be attributed to a few things, we know for sure improvements to food chain dynamics were a big part of that.

AdFarm has seen dramatically improved efficiencies in operations through the years – from technology to producers, processors and retail. It is these chain-wide efficiencies that made Food Freedom Day fall only 43 days into the calendar year. Congratulations to us all!

AdFarm’s Calgary staff went out into the city on February 9, with support from Southern Alberta Institute of Technology’s Culinary School, Sunterra Market, Kingsland Farmers’ Market and Bankers Hall, and through the generosity of Calgarians helped to draw in 430 pounds of food donations for the local food bank.

AdFarm’s Guelph staff sourced fresh food from area farmers on February 10 and drove up to Guelph’s local food bank with 200 pounds  of potatoes, 10 bushels of apples, 6 jugs of maple syrup, 6 jars of honey, 27 pounds of cheese, 40 pounds of ground beef and 42 pounds of sausage. A special thank you to Maple Crisp Orchard, Thornloe Cheese and Wellington Country Marketplace for your exceptional product and participation!

Our nation’s less fortunate don’t have the luxury of choice in their diet. Any program that is able to draw in healthy food for those in need is a success, in my mind’s eye!

In addition to the food pulled in for those in need, there was a good stream of social media activity for Food Freedom Day. AdFarm, the Canadian Federation of Agriculture, and the Ontario Federation of Agriculture worked to navigate discussion on media platforms, Facebook and Twitter leading up to Food Freedom Day. Our collective efforts appear to have paid off as we saw excellent engagement on the issue.

AdFarm will continue to look for opportunities to engage our audiences in discussion about topics that we feel are instrumental in helping to improve upon a healthy North American food model. If you have ideas for programs/areas of discussion, please share.

For more photos from Food Freedom Day visit www.flickr.com/photos/adfarm.

Wendy is the Director of Public Relations, Canada with AdFarm. You can reach Wendy via email at wendy.ell@adfarmonline.com or follow her on Twitter at @wendy_PRLady.