Posts Tagged ‘community’

Taking AdFarm Values to South America

By Art Froehlich, August 30, 2012

I have always believed in AdFarm’s vision of being a connector and catalyst for the advancement of agriculture. And, I’ve always believed this is a vision that extends beyond the boundaries of the traditional Canadian and U.S. markets we serve. Most of my career has been spent in the international agriculture & food industries and contrary to what most would think here in North America there are so many similarities and so much we can learn.

Four years ago I started learning more about Peru from an acquaintance who was interested in developing better construction and housing in this developing South American nation. I began to develop a keen interest in helping improve agriculture and nutrition as part of the overall development project.

A Peruvian farmer doing work in his pepper field.

A Peruvian farmer doing work in his pepper field.

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Lessons learned from agriculture’s future leaders

By admin, July 18, 2011

I’ve spent a lot of time volunteering with kids. 4-H, FFA, and other groups gave me plenty of opportunities to interact with children on a volunteer basis, first as a member and then as an alumni. Now, through my work with AdFarm, I’ve had the opportunity to continue that cycle. Recently, I had the opportunity to speak at an event for young Holstein enthusiasts. I think they ended up teaching me more than I taught them.

Kids in agriculture are often unique because of their early exposure to the trade. It’s very rare that an industry would have a standard practice of teaching so young, but agriculture definitely fits into that category. By the time farm kids are old enough to start making serious life decisions, they are already well-versed in the industry. This not only creates strong professionals, but also creates strong characters.

Working with these young dairy producers, I was moved by their commitment to agriculture. The whole point of my presentation was to encourage them to engage in conversation with people their age about the benefits of modern-day agriculture. I did my best to supply them with information that they could then use to tell their stories in a way that best suited them. Their enthusiasm in the room was very real and very encouraging.

I’ve always had a strong understanding that helping kids improve their world was an honorable pastime. It wasn’t until I stood in a room with so many passionate and committed young agriculturalists that I truly realized how important these experiences are. I wasn’t just talking to farm kids. I wasn’t only talking to young Holstein breeders. It wasn’t just a classroom of students.

I was talking to tomorrow’s leaders, food producers, and policy-makers. These children are already on their way to becoming successful, well-rounded, and well-informed adults. Agriculture, as an industry, needs to continue to engage these top-notch young people.

I’d like to challenge you.

Maybe not today, maybe not tomorrow, but at some point, get involved with children. They don’t even have to be ag kids. It could be any youth organization. Get involved and work to improve the lives and development of these children. Find and FFA chapter, a 4-H club, a scout troop, a summer camp, a youth group, etc. and dig in. You’ll find that over time, you haven’t just contributed to the future of these kids. You’ve made an impact on the present and probably changed your own life forever.

Youth outreach is a cornerstone to good community involvement. Agriculture, as a whole, has a very strong tradition of youth outreach. As someone whose life has been greatly impacted by it, both as a child and a continuing volunteer, I vote that we keep this trend going. When you work with kids, you come out the other end as a better person.

How will you up your youth outreach ante?

Kelly Rivard, is country girl, agriculture advocate, passionate communicator, Gen-Y’er well-versed in social media and AdFarm intern. She can be found @kmrivard on Twitter or at kelly.rivard@adfarmonline.com

A Media Director’s View of Social Media Impact

By Angie Skochdopole, May 3, 2011

He had me at the Budget Host Saga Motel…….

He had my interest and my attention, that is, from his first funny – yet oh-so real – example of the power of social media.   I have been on the “paid media” side of advertising for 25+ years, so the new – or should I say, NOW Revolution of social media is a different animal to me – you don’t pay to be in it – but it pays to be in it.

adfarmNOWRevOn April 20th, Jay Baer, Social Media Consultant and co-author of the book The NOW Revolution, gave a compelling presentation at AdFarm St. Louis on the growing impact of social media and how it is changing the fabric of how businesses operate. I dabble in social media on a personal standpoint, but Jay really gave excellent real-world examples of how important it is for anyone/everyone to be aware of the social noise about their brand, and how four simple words like I’m Sorry and Thank You – can often far outweigh a 2000 GRP TV buy when it comes to customer loyalty and retention!

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AdFarmers, clients and friends gathered in St. Louis to hear Jay Baer.

It’s valuable to me, as a media director, that AdFarm has partnered with such a knowledgeable social media expert to help us understand the new medium for AdFarm’s brand, as well as for each one of our clients.  Jay’s presentation was excellent, and I cannot wait to get started on his book.  The information he provided validated what I have always thought as a media director – if there were only one medium that people used, there would only be one – but we all know that is not the case.  Consumers – including the ag sector – utilize a mix of media –therefore, it is more important than ever to use a mix of media and to integrate all of our outward communications efforts — including our social presence.

AdFarmAngie

Angie Skochdopole and Dan Kirkpatrick

Thank you, Jay, and thank you, AdFarm, for teaching an old dog some new tricks – and, the reception at our GORGEOUS new St. Louis office location was beautifully done –with excellent company, food and wine!

Angie Skochdopole is Senior Director of Media Services for AdFarm. With roots to a Centennial corn/soybean farm in Central Illinois, Angie combines her experience on the farm with 25+ years of agri-media knowledge to deliver high-level, insightful media solutions.

Thought-leader Temple Grandin spoke. And we all listened.

By Jessi Hamilton, March 15, 2011

On a Wednesday night in March at the Armacost Museum in Grandview, Mo., Temple Grandin spoke to more than 300 people about the ways animals and humans relate. Grandin is an American doctor of animal science and professor at Colorado State University. As a person with high-functioning autism, she is also widely noted for her work in autism advocacy. The event, co-hosted by AdFarm, was in benefit of Sugar Creek Equinapy

“A decent life… a painless death.”

While her work in the field of autism is well known, in agriculture Grandin is acknowledged as a philosophical leader for animal welfare. Because of her autism, she knows the anxiety of feeling threatened by everything in her surroundings. At the event, she spoke about how human interaction affects animals. Focusing mainly on equine and dogs, she explained why some animals have certain behaviors based on fear.

Grandin’s unique perspective and knowledge have motivated her to promote humane livestock handling processes. Because of that work, many changes have been made to the way livestock is handled.

We all benefit

At the cocktail reception before Ms. Grandin spoke, AdFarm made a donation on behalf of our clients to Sugar Creek Equinapy. Sugar Creek specializes in therapeutic equine-assisted programs and has many autistic clients. Tragically, on February 20, a fire killed six of its therapeutic horses and destroyed the barn, trailer, stalls and equipment.  By supporting this cause, Temple Grandin again helped improve the relationship between animals and humans.

AdFarmer Sheridyn Greenwalt and Intervet Schering-Plough Animal Health’s Mitch Johnson at the event.

AdFarmer Sheridyn Greenwalt and Intervet Schering-Plough Animal Health’s Mitch Johnson at the event.

Comment below to share your opinion on animal advocacy in agriculture. We’re listening.

Jessi Hamilton is a writer at AdFarm. Her favorite things include words, ideas, bacon and new running shoes.

Guelph Celebrates Food Freedom Day with Local Style

By jackielittlejohn, February 25, 2011

I have never been faced with the decision of food vs clothing, or food vs shelter, and for that I am very grateful. Over 20,000 people in the City of Guelph however are not that lucky. The Guelph Food Bank helps those that struggle with that decision; individuals and families who cannot afford to feed themselves on a day to day basis.

food freedom day

I recently began working at AdFarm, and about a week ago saw a window into the company’s soul. We celebrated Food Freedom Day, the day the average Canadian has made enough money to feed themselves for the year. This event is part of our corporate social responsibility – sharing our good fortune with others.

In the Guelph office, we went to local farmers, purchased their products and donated it all to the local food bank.

mailbox

We made five stops to purchase fresh Ontario food.  The first, Lucas McDougall , a 14 yr old entrepreneur and cousin of an employee, who has taken to producing eggs for his community. From him we purchased several dozen eggs. Second was Gerrie’s Farm Market in Elora, where we loaded 200 lb. of potatoes. Agram Meats was the third stop, where we purchased one large box of 1 lb. bags of fresh ground beef.

marketplace

Wellington Country Market Place was our final stop, we bought  $100 of fresh pork sausage, and when they heard about what we were doing, they graciously donated another $100 of fresh meat.

To celebrate our local bounty, we enjoyed a meal from Fraberts, a local fresh food grocery store in Fergus. They offer everything from ready-made home cooked meals to fresh produce.  During our lunch Jackie Fraser, co-owner of Fraberts with her chef husband Derek Roberts, told us their story, and the development she sees with customers and the food they buy.  Jackie also helped us source 250 lb. of carrots and 200 lb. of apples.

fraberts

After lunch, it was off for my first visit to the food bank, en route I discussed with a fellow employee all the things she saw the year prior. I was amazed. She told me that the food bank sets up baskets of food for the people coming in, each basket should last at least 10-12 days and only one visit per month is allowed. I recently learned the food bank accepts more than canned, non-perishable items. That’s why our office focused on getting fresh food like fruits, vegetables and meats.

At the food bank I marveled at the very modest building packed floor to ceiling with boxes of canned goods, and shopping carts for moving items around. I’m not sure what I was expecting but it sure wasn’t that. And the food bank only has three paid employees; the rest of their organization relies solely on volunteers.

jackie

At the end of the day, we delivered 795 lb. of food! I left that day with a new appreciation for my life; thankful to have daily access to food and basic living essentials and for a job with company that cares enough to help those who do not.

Jackie Littlejohn brings Agness to AdFarm. Raised on a hog farm in Southwestern Ontario, she can still be found in the barn at every opportunity. She studies agriculture business education at the University of Guelph. Jackie, the office administrator in the Guelph office, is a smiling face for everyone who walks in the door.  You can find her at jackie.littlejohn@adfarmonline.com.