September 29 marked an important step forward for the associates and clients of AdFarm as we hosted partner Jay Baer in an open forum to discuss the “how” and “why” of using social media in business.
The topic – hot in all industries – is especially significant in agriculture where the end audience of growers and ranchers are well-suited to mobile business and online technology.
“It’s ultimately about people, and less so about technology,” says Baer. “Companies need to focus more on being social vs. doing social – worry about the tools later. Find those individuals in your business that have a passion for it and that truly represent your company, and empower them.”
The presentation turned into engaging discussion as Jay and the AdFarm team demonstrated how they have effectively helped businesses understand where, when and how best to participate in social.
“We help our clients incorporate social into their overall marketing and communications in ways that make the most sense to their business. We develop social media programs that assist with such things as issues management, lead generation, loyalty, retention and promotion,” says Josh Lysne, Director of AdFarm’s North American Digital team.
During the morning, Jay referenced ThinkGeek as a case study about a company whose culture is so strong, their interaction in the online community is consistent and unswerving. A tweet was sent out @thinkgeek to say Jay was talking about them again, and within moments they had responded in the same forum:
“@adfarmtweets AGAIN!? Geez. Like a broken record of awesomeness, that guy.”
A great, timely example of how to truly be social.
Is your company social in the online environment? Why or why not?
We’re curious how much social media is a part of your company’s brand. Share some of your stories here.
Melissa Sawatzky is always eager to share and explore ideas with others. Contact her directly at Melissa.Sawatzky@adfarmonline.com