Glenn Kaworski, Founder and Managing Director of The Business of Ideas, took some time to talk creative with us at the 2010 National Agri-Marketing Conference. He asserts that creativity doesn’t spring magically from “creative” people, but that agencies (and organizations) need to make creativity happen.
We caught up with Glenn after his presentation to get his thoughts on what agencies do well — and not so well — when it comes to helping ideas happen.
At AdFarm, we refuse to work in silos, although we are fans of silos (on a dairy farm). Working in teams that bring together creative, account management, strategy, digital, public relations and social media departments, gives us a healthy dose of what Kaworski calls “creative abrasion” — opposing ideas, various perspectives, and un-group think. Glenn’s presentation was a helpful reminder of why that model works and how we can make it work even harder.
What tiny improvement could an organization make to help creativity happen?
Heather Koehler and Jacob Edenfield are co-writers on this blog post. And while they share many of the same opinions about creative abrasion, they differ in their views on creative scarification. You can find them tweeting — and retweeting one another — at @hlkoehler and @jacobedenfield, respectively