Posts Tagged ‘farmer’

Missouri farmer enhances bottom line by embracing latest technology

By admin, May 11, 2012

Expect to be cleaning the gumbo off your boots after walking some of the bottom land on Mark Lehenbauer’s farm near Hannibal, Missouri. His land is located just west of the Mississippi River in northeast Missouri and to say that it holds water is an understatement.

Missouri farmer Mark Lehenbauer (l) and AdFarmer Ken Ohlemeyer (r) in conversation

Missouri farmer Mark Lehenbauer (l) and AdFarmer Ken Ohlemeyer (r) in conversation

However, gumbo isn’t the only thing that sticks with you when you spend some time with Mark. So too does his enthusiasm for farming with his family and building a profitable and sustainable business using technology and good old-fashioned business acumen.

A first for AdFarm St. Louis

St. Louis AdFarmers were introduced to Mark on our first-ever Farm Day Tour earlier this spring. A fourth-generation farmer, Mark manages the row crop production and marketing of corn, soybeans and wheat for the family business. He also oversees the reproduction and health aspects of their purebred Angus and commercial herds.

His dad Ron manages the cow and haying operations and makes sure the crop side runs smoothly in the spring and fall, filling in where needed.  In addition to her career as a registered nurse, Mark’s mom Michelle is responsible for the accounting and record keeping. Mark’s wife Amy manages the cattle records and assists with the cattle operation, while also pursing an off-farm career.

The Lehenbauers were early adopters of precision agriculture in the 1990s, employing technology such as crop sensing, variable rate applications and auto steer to make multiple passes more efficiently. They have also built cattle feeding facilities that provide animals with better comfort and shelter from Missouri’s heat and humidity during the summer months.

“We use the latest tools to minimize our environmental footprint while maintaining maximum profitability per acre,” explains Mark. “Every step from planting to marketing in our row crop operation is scrutinized, to make sure that it makes sense logically and profitably.”

We’re in the people business

He sees farming in terms of the relationships with his family, neighbors and suppliers. Most of his time is spent either on the phone sharing advice with neighbors, checking market prices or chatting with local extension guys or his agronomist. Mark’s main information sources are found online, rather than in traditional print or broadcast media.

To that end, the Lehenbauer farm maintains a website and Mark uses Twitter to deliver updates on planting progress.

“Traditions tend to die hard but we feel that those who look forward to the future and adapt new practices will be here for many years to come,” he says.

Do you know farmers in your area who are embracing technology like Mark? We’d like to hear about them.

Ron Wall was born in Saskatchewan, lives in Missouri and writes from both sides of the border.

How to Build Community in Social Media

By admin, April 27, 2011

The single most relevant thing that social media has taught me is how build communities online.

Al Winmill is delivering California almonds from Katie Pinke.

Al Winmill was delivered California almonds from Katie Pinke. This connection was built and created through the agriculture social media community.

Through my work at AdFarm, I have been immersed in social media through AdFarm efforts such as the Know A California Farmer effort by the California Agricultural Communications Coalition. Additionally, I have listened and learned online and offline from AdFarm digital strategists Josh Lysne and Libby Hall. Personally, I have engaged from rural North Dakota in social media to share my family’s farming story that my mom blogs about daily at GriggsDakota. By being engaged digitally, I have built relationships. My online relationships have created opportunities for me join online communities of fellow advocates who want to tell stories of family farmers and connect with non-agriculture audiences to better understand where their food comes from.

This morning, I spoke to a group at North Dakota State University in Fargo on the topic of Engage and Empower Through Social Media. My online communities came to life offline when I hand delivered almonds from the farm of Brent and Brooke Boersma of Ripon, California to Al Winmill in Fargo, North Dakota. Brent and Al are Twitter friends. They are fellow #agnerds, a passionate group of agriculture advocates immersed in technology.  The name #agnerds comes from the hash tag they use on Twitter. Brent and Al have never met offline but have a connection online through the #agnerd community. I have met Brooke, Brent and Al all in person. As I fellow #agnerd, I had the privilege of being the deliverer of the almonds. I transported them two weeks ago from Modesto, California back to my home in rural North Dakota and finally to Fargo this morning to deliver to Al.

Brooke and Brent Boersma, 3rd generation almond farmers in Ripon, California

Brooke and Brent Boersma, 3rd generation almond farmers in Ripon, California

Why do delivering almonds matter in building community in social media?

It’s not about the almonds. It is the relationships, the passion for agriculture, the trust and personal connection that has been built between Brent and Al, all through social media communities. The almonds represent the community they commonly love and share, agriculture.

What are you doing to build communities in social media?

Katie Pinke lives with her husband and three children in the heart of the North Dakota prairie, where she connects people and businesses equally passionate about food, flowers, fuel, fiber and farming to AdFarm. You can find her @katpinke on Twitter or at Katie.Pinke@adfarmonline.com.

North Dakota and California farmers are more similar than different

By libbyhall, December 23, 2010

As Josh wrote, many of the AdFarmers were in Fresno County, California last week and had the opportunity to tour farms in the San Joaquin Valley. Although I grew up on a small grains farm operated by my dad and uncle in northern North Dakota, I was surprised at all the differences I saw between the Red River Valley and the San Joaquin Valley:

Permanent crops. A single walnut orchard can live for 40 years before it needs to be turned over. Talk about needing to nurture your soil and be sustainable! California farmers don’t always buy seeds each winter, but they have substantial upfront costs when starting a new crop.

Labor-intensity. After spending many summer days in the combine cab, I was fascinated by these delicate crops that need to be pruned by hand, or harvested one plant at a time. Seeding, crop protection, and harvest cost time and money for farmers in the Midwest, but the way California farmers manage a workforce to prune, apply crop protection, and harvest every year blows my mind.

Small sample of the crops we saw.

Small sample of the crops we saw.

Diversity. Down every Fresno County road was a new crop. In just one day we saw table grapes, wine grapes, raisins, olives, walnuts, almonds, blueberries, pomegranates, prunes, oranges, and more. Completely different scenery than driving up I-29 in the Red River Valley, where I see a steady pattern of flowers, wheat, corn, beans, and beets out the car window.

I know a lot of North Dakota farmers who start their day with a cup of coffee, but none who live close enough to grab it from Starbucks!

I know a lot of North Dakota farmers who start their day with a cup of coffee, but none who live close enough to grab it from Starbucks!

New definition of rural. Fresno County and the San Joaquin Valley are considered rural in California. Personally, I’ve never considered anything within 5 miles of a Starbucks to be rural. But even though we didn’t drive down any gravel roads, the area had a distinctive small-town familiarity when farmers greeted each other at local restaurants or waved when meeting one another driving down the road.

Despite these differences, I came back to Fargo feeling a solid camaraderie with the farmers we met.  Although they face unique day-to-day challenges, farmers across the country all deal with the same underlying issues.

  • They all have amazing work ethic, and value family relationships first and foremost.
  • They work hard to manage their crops in the most efficient, sustainable means possible.
  • They’re incredibly knowledgeable and passionate about their industry.
  • They take quiet pride in providing a hungry world with safe, affordable food.
  • And they love to farm.

Libby Hall is a digital strategist for AdFarm. She tweets about agriculture, digital marketing, social media, and the Minnesota Twins at @libbyjuju

Trade, Production and Grower Outreach in Ghana, Africa.

By Colin N. Clarke, October 16, 2010

Today we learned first-hand about the issues of doing business within emerging markets such as Ghana. Years of entrenched systems and culture make it challenging to move at the pace of business. Praxis Africa had some materials shipped from North Dakota via Fedex. We spent several hours trying to claim three small boxes from customs. Every step had its own non-descript paperwork and every location had multiple people involved in the process. They never did release the packages to us (and asked a healthy sum in “fees” along the way). It is a system that will need continued reform to make it more appealing for international companies to invest in Ghana.

A street in Accra, enroute to Ghana customs offices

A street in Accra, enroute to Ghana customs offices

We spent time today with John Dziwornu, National Secretary of the Association of Farmers and Fisherman. They have 3 MILLION farmers in their association. When asked about best means to reach farmers he stated that broadcast is the best, both radio and television. Mail routes are undeveloped or unreliable and digital reach is intermittent. Some farmers have access to a computer and can download and print materials or podcasts, but digital reach is inconsistent. The single most reliable route to the farmer in Ghana is broadcast. The more time I spend here the more parallels I see between Ghanaian agriculture and our own developing North American agriculture of the 1950’s.

An organic fertilizer distributor visits with Dr. Delore Zimmerman of Praxis Strategy Group and Tony Mensah-Abrampah of Praxis Africa

An organic fertilizer distributor visits with Dr. Delore Zimmerman of Praxis Strategy Group and Tony Mensah-Abrampah of Praxis Africa

 At the FAGRO show there is much emphasis on products being “organic.” Truth is, many crops are raised without much use of crop protection products so most crops here could likely be qualify as organic. This poses an interesting opportunity and challenge at the same time. There is growing demand for organic products and Ghana has the opportunity to be a prime supplier in this niche. But Ghana is also suffering from yield plateaus and inconsistency in product so commonly found in organic production. The farmers are working to increase yield and profitability but steps that they could take to strengthen crop quality may also affect their niche marketability. Ghanaians have much to learn about organic standards and market opportunities, but remain dedicated  to improving production. To quote Praxis Africa’s Tony Mensah-Abrampah, “We just need to know what standards to follow.”Ghana compete banner

Today was another outstanding day to learn about Ghanaian agriculture and business. We touched on trade and commerce, grower outreach and grower education. On Saturday we hope to spend some time learning more about production practices and challenges specific to Ghana. We continue to meet many interesting people passionate about the success of agriculture in Ghana – and that in itself is very encouraging.

Signing off from Day 2 in Accra, Ghana…

Dr. Colin N. Clarke is a senior strategist for AdFarm. Follow him on Twitter @colinnclarke or on Facebook at Facebook.com/cnclarke

Richelle Matthews, Ghana outreach specialist visits with Dr. Delore Zimmerman

Richelle Matthews, Ghana outreach specialist visits with Dr. Delore Zimmerman

 

Water n Poo: How one farmer has tapped social media from Twitter to "MooTube" in the name of agvocating

By heather koehler, February 2, 2010

At the American Farm Bureau Federation’s (AFBF) annual meeting in January, I had the pleasure of meeting Alabama dairy farmer Will Gilmer, recently appointed chairman of the AFBF Young Farmers & Ranchers (YF&R) committee.  I was excited to talk with Gilmer because in my opinion, he has helped define how farmers can utilize social media to advocate on behalf of agriculture, or as the industry has begun to term “agvocate.”

Here’s my interview with Wil Gilmer.

While Gilmer’s speaking with civic groups and inviting school groups to farm tours, he’s engaging in social media to reach beyond his local community. Using tools like a Facebook page, blog, twitter account (@gilmerdairy) and YouTube channel, Gilmer is maintaining a dialogue and showing how a modern dairy farm produces a safe milk supply while caring for its animals.

And he does so in fun and engaging ways like his MooTube Minutes and other videos featuring Will Gilmer-original songs. For a great sample, check out “Water n Poo.”

Gilmer has 1,000+ followers on Twitter, more than 26,000 hits on his YouTube videos, and 550 Facebook fans. Gilmer’s work is a testament to how, farmers coupled with the tools social media has to offer, have the ability to spread their messages. Hopefully under Gilmer’s and the rest of the AFBF YF&R committee’s leadership, more young farmers will join their ranks as agvocates.

Here are some other great farmer follows on Twitter. A lot of them keep blogs and Facebook pages, too. If your favorite farmer follows are missing, please add them to the list!

@RayLinDairy

@hogs_r_us

@FarmerHaley

@TroyHadrick

@dairydino

@chrischrinn

@JeffFowle