Posts Tagged ‘technology’

Bringing together nations to discuss biotech

By Art Froehlich, April 11, 2013

I am extremely excited that Calgary is hosting the world’s largest Agricultural Biotechnology Conference, (ABIC) September 15 to 18, 2013. As the Conference Organizing Committee Chair, I know that this year’s conference is going to have a lot of take-home information that will be very interesting and greatly beneficial to those who attend. We are expecting over 600 delegates from more than 20 countries with representation from agriculture, academia and government.

The theme of this year’s conference is: “Food, Water and Energy for a Hungry World”. This theme is of great interest to me personally due to the enormous challenges and opportunities that the agriculture industry will see as we try to deal with the needs of 9 billion people in the decades ahead. (more…)

What is the impact of going “Back To The Start” for modern agriculture?

By Les Kahl, September 12, 2011

Recently I saw a blog post featuring a new animated video from US based restaurant, Chipotle (NYSE:CMG). Watch the video on the blog I found it on here.

JS West's egg laying chickens in an enriched colony barn

JS West's egg laying chickens in an enriched colony barn

Bottom line is modern agriculture is doing everything it can possibly do to keep up with and plan for the demand for food, not only in the US but in the world at large. It’s been well documented that the world population is growing at an alarming rate – there are plenty of facts and figures out there – none of which I will bore you with here. But, if we go back to the start a lot of people will go hungry.

Les Kahl, senior AdFarm partner, in a modern hog barn.

Les Kahl, senior AdFarm partner, in a modern hog barn.

Through my work at AdFarm, I’ve been fortunate enough to meet many family farmers and producers who utilize modern farming practices. I can tell you they all care about the land they work and deeply care for the animals they raise. I’ve been in modern hog barns where the producers interact with the animals like they are a part of their family. The operations are family farms that have been in the family for generations. Their parents, grandparents and great-grandparents farmed the land they farm today. They know the stories of what it was like back at the start. Even with that first hand knowledge these farmers and producers know the way they produce food now is both safe and humane. They also know it’s absolutely necessary to feed a growing population.

You don’t have to look very far to find someone trying to tell us that modern agricultural practices are less than what they should be. Some of that is because agriculture has been standing back letting someone else tell it’s story. If more people knew both sides of the story I’m sure they’d still be moved emotionally by the Chipotle video but the emotion might be based more in fear.

Maybe modern agriculture needs a better sound track. What song would you use to help tell the story of today’s agriculture?

Les Kahl is a senior partner and creative director at AdFarm who works with clients and brands across North America, residing in Kansas City with his wife and two young children. Follow him on Twitter @les14 .

Lessons learned from agriculture’s future leaders

By admin, July 18, 2011

I’ve spent a lot of time volunteering with kids. 4-H, FFA, and other groups gave me plenty of opportunities to interact with children on a volunteer basis, first as a member and then as an alumni. Now, through my work with AdFarm, I’ve had the opportunity to continue that cycle. Recently, I had the opportunity to speak at an event for young Holstein enthusiasts. I think they ended up teaching me more than I taught them.

Kids in agriculture are often unique because of their early exposure to the trade. It’s very rare that an industry would have a standard practice of teaching so young, but agriculture definitely fits into that category. By the time farm kids are old enough to start making serious life decisions, they are already well-versed in the industry. This not only creates strong professionals, but also creates strong characters.

Working with these young dairy producers, I was moved by their commitment to agriculture. The whole point of my presentation was to encourage them to engage in conversation with people their age about the benefits of modern-day agriculture. I did my best to supply them with information that they could then use to tell their stories in a way that best suited them. Their enthusiasm in the room was very real and very encouraging.

I’ve always had a strong understanding that helping kids improve their world was an honorable pastime. It wasn’t until I stood in a room with so many passionate and committed young agriculturalists that I truly realized how important these experiences are. I wasn’t just talking to farm kids. I wasn’t only talking to young Holstein breeders. It wasn’t just a classroom of students.

I was talking to tomorrow’s leaders, food producers, and policy-makers. These children are already on their way to becoming successful, well-rounded, and well-informed adults. Agriculture, as an industry, needs to continue to engage these top-notch young people.

I’d like to challenge you.

Maybe not today, maybe not tomorrow, but at some point, get involved with children. They don’t even have to be ag kids. It could be any youth organization. Get involved and work to improve the lives and development of these children. Find and FFA chapter, a 4-H club, a scout troop, a summer camp, a youth group, etc. and dig in. You’ll find that over time, you haven’t just contributed to the future of these kids. You’ve made an impact on the present and probably changed your own life forever.

Youth outreach is a cornerstone to good community involvement. Agriculture, as a whole, has a very strong tradition of youth outreach. As someone whose life has been greatly impacted by it, both as a child and a continuing volunteer, I vote that we keep this trend going. When you work with kids, you come out the other end as a better person.

How will you up your youth outreach ante?

Kelly Rivard, is country girl, agriculture advocate, passionate communicator, Gen-Y’er well-versed in social media and AdFarm intern. She can be found @kmrivard on Twitter or at kelly.rivard@adfarmonline.com

Tradition and Innovation at Giacomazzi Dairy

By admin, June 23, 2011

Recently, I left my home in northern Illinois and made the hefty drive out to Sacramento to start a summer-long internship with AdFarm. While I had no idea what  to expect, I did know one thing: this midwestern corn girl was going to experience agriculture in a whole new way. California is the epicenter of agricultural diversity, and I intended to soak up as much of that as possible. Recently, I had the opportunity to do just that during an AdFarm trip down in the California Central Valley. This experience came in the form of a fairly impromptu visit to Giacomazzi Dairy.

Dino Giacomazzi is a fourth generation dairy farmer. He has an interesting story, as do all farmers. For several years, Dino lived away from the farm, working as a road manager for rock and roll bands. Special circumstances brought him home, and he’s been running the dairy and its related farming operations ever since.

From Left to Right: Libby Hall, AdFarm Digital Strategist; Dino Giacomazzi; Kelly Rivard, AdFarm summer intern; Josh Lysne, AdFarm Digital Strategist.

From Left to Right: Libby Hall, AdFarm Digital Strategist; Dino Giacomazzi; Kelly Rivard, AdFarm summer intern; Josh Lysne, AdFarm Digital Strategist.

Our group meandered around the dairy, with Dino in the lead telling us all about various aspects. As we took in the sights of the dairy, Dino taught us some pretty significant facts about his family’s operation. One of the major points he highlights was their dedication to smart conservation practices, especially in the crop farming side of the operation. Dino’s operation raises all of the forage crops that they feed the cattle, including alfalfa hay and corn and wheat for silage. With careful planning, a stringent irrigation program, and conservational tilling methods, Dino maintains great yields of a nutritious product while ensuring continued long-term fertility of the soil.

AdFarm Strategic Lead Katie Pinke poses next to a mound of wheat silage. Prior to today, none of us midwesterners had known wheat could be used for cattle silage!

AdFarm Strategic Lead Katie Pinke poses next to a mound of wheat silage. Prior to today, none of us midwesterners had known wheat could be used for cattle silage!

After we finished looking at the feed storage area, we headed into the barn. There was a que of heifers waiting to be milked, and we were very impressed with how content and calm the animals were. “Cow comfort is the number one thing we do,” Dino explained. The cow’s welfare and happiness has a direct correlation to the operation’s success, and Dino understands that very well. For that reason, he takes a very scientific approach to the happiness of his cattle.

According to Dino, a few years ago research was done to track the body temperatures of dairy cows. Using tiny ingested thermometers that could be scanned for data, it was found that cows are at their warmest when they stand close together in line prior to milking. Moreover, the data collected showed that it took a full 24 hours for the cows to return to a more comfortable body temperature. Because of that research, Giacomazzi Dairy changed their approach to cow cooling and adapted their facilities to enable easier cooling of the cattle. Even as they stood waiting to be milked, the animals were completely at ease.

As they stood waiting, the cattle seemed calm but curious. This one even moved closer to the railing and checked me out as I stepped forward to take her picture.

As they stood waiting, the cattle seemed calm but curious. This one even moved closer to the railing and checked me out as I stepped forward to take her picture.

While we stood under the fans in the milk barn discussing how calm, happy, and well-socialized the cows seemed, Dino mentioned something that caught our attention: Giacomazzi Dairy is the oldest in the state of California. Founded in the late 1800’s, this dairy is rich with tradition and history.

We are incredibly grateful to Dino for his generosity and hospitality. We thoroughly enjoyed our experience at his place, and were thrilled to spend time with another great member of California’s agricultural community. Dino’s operation is a great example of the sort of story agriculture needs to share. Giacomazzi Dairy is an innovative, research-driven, and welfare-focused operation, yet at the same time has a very rich and long-standing history. Where else but agriculture can you find such a perfect balance of advancement and tradition?

Kelly Rivard, is country girl, agriculture advocate, passionate communicator, Gen-Y’er well-versed in social media and AdFarm intern. She can be found @kmrivard on Twitter.

Five take homes from AdFarm social media strategy session

By Jane Robinson, June 17, 2011

I admit it. Social media confounds me a little. I’m a little old world, old school. As a writer, I love the feel of a freshly sharpened HB on crisp 24 lb bond. I love the end of the work day/week when the tech tools fade into the background for a few hours or days. I don’t even have an HD television (yet).

We humans find comfort in routines, and our very nature means we revert to doing things the way we always did. It’s the easiest route. When change pulls us into a new, often unknown realm, it takes some time. Some require more time than others. And I admit it has taken some time for me to begin to “get” the role of social media.

This week, I got a little smarter about understanding social media, in the context of marketing communications, after AdFarm Guelph hosted the agri-food community to showcase Josh Lysne in an informal session on how social media fits into marketing communication strategies.

June-15-Social-Media-Guelph blog pix

Here are five new things I learned about social media:

1. Social media is more about communications than it is about tools.

2. Social media is one part of an integrated communication plan.

3. If you don’t know why you are doing social media, you are wasting your time.

4. Social media starts with a strategy – an opportunity or perhaps a hurdle to overcome.

5. Social media requires the same discipline as any other communication tactic.

Perhaps the best information I walked away with to move me along the social media change continuum is that social media is not a brand new (see also strange and unknown) communication model. What we already know and practice in communications applies equally to new tools like social media. Create a relevant message, send it to an appropriate/interested audience, check that the message was received and, based on feedback, adjust the conversation as necessary.

For more information about social media strategy, contact josh.lysne@adfarmonline.com