More than 25 AdFarmers attended the 2010 National Agri-Marketing Association (NAMA) Conference and trade show, April 21 to 23, in Kansas City, MO.

AdFarmers in attendance at the 2010 NAMA Conference
NAMA is the nation’s largest professional association for individuals in marketing and agribusiness. NAMA members have ongoing opportunities to network with colleagues within 25 chapters in six U.S. regions. The organization also provides professional development throughout the year, designed to help its members excel in their agri-marketing careers. Seminars as well as regular chapter meetings, cater to the unique needs of professionals in areas such as marketing communications; product/species management; and public relations and sales.

NAFB broadcaster Max Armstrong hosted this year's Best of NAMA event.
At this year’s conference, AdFarm received national recognition through the industry’s leading awards program – “Best of NAMA.” The annual award event honors outstanding advertising, creative and public relations programming of its members. Numerous individual awards, such as Agribusiness Leader of the Year and NAMA Marketer of the Year, are also bestowed annually.
AdFarm was in the Winners Circle for the following Best of NAMA national finals categories.
First Place Awards
Advertising, TV — Bayer CropScience: Wolverine, “Dissembled Combine”
Publications, Annual Reports – American Crystal Sugar Company: Cooperative Annual Report
Merit Awards
Public Relations, Media Relations — Bayer Crop Science: “Ag Issues Forum”
Advertising, TV — Bayer Crop Science: Velocity “CSI”
Advertising , Print Spreads — Intervet Schering Plough Animal Health: Safe-Guard Liquid Feed Launch Print Ad
Regional judging was completed in November 2009 with 1,169 entries. First Place and Merit winners in each category (from six regions) advanced to the national competition. In February, 465 final entries were evaluated for tonight’s top honors.
Les Kahl receives Horizon Award
AdFarm was also recognized via Les Kahl, who received the NAMA Horizon Award for outstanding leadership as Chairman of Best of NAMA Committee this year.

Les Kahl, AdFarm Creative Director, received the 2010 NAMA Horizon Award.
AdFarm “Ag Advocacy” Mobile/Social Marketing Campaign
As a way to promote AdFarm’s digital/social capabilities, the agency developed a NAMA Engagement Program — allowing attendees to support agricultural advocacy through expanded communications to non-ag contacts and associates using social drivers.


AdFarm banners displayed in the Hyatt Hotel lobby (NAMA conference location) invite attendees to get involved by texting “NAMA to 38681.” In response to their outgoing text, participants receive an incoming text that sends them to an optimized mobile Web site which randomly generates AdFarm Ag Fact which they can share via Facebook or Twitter.
The campaign objective promotes AdFarm’s expanding services in digital and social technology while providing positive outreach messaging in support of agriculture.
AdFarm Creative Develops 2010 NAMA Theme, Components
AdFarm Creative took a leadership role by designing promotion components for the 2010 NAMA Conference and Awards Event. Below is a sample of the team’s contribution.

2010 NAMA Conference Theme/Logo

April 2010 Agir-Marketing Cover (hosting NAMA winners)
AdFarm pride was seen far and wide at this year’s event. It was another great showing of our committment to excellence and the industry we serve!
What agricultural organizations do you belong to, and what do you consider to be its greatest value to your agricultural education and professional development?