AT LAST, WELCOME TO ADFARMONLINE.COM –FARMING’S NEWEST COMMUNITY.

But is it really a community? Or an online website? Social interaction? Or modern marketing?

To quote Adam Broitman (circ.us), “We now live in a culture of participation. A culture where all mediated touch points are interaction points. The result is that all media becomes social, and subsequently, all marketing is social.”

I like this observation, because it implies that brands (including our own) have to come down off the mountain and actually participate in the discussion, which, we’ve all heard, is happening with or without us. And so, here we are, doing what we do best as an agricultural company. Talking to farmers and clients. Asking for input. And, of course, participating in the discussion.

The world really has changed. But what better way to participate in agriculture than to create an online community dedicated to agriculture? Participation may be the new interruption. However, I sincerely hope that the content we provide here helps to advance agriculture into the 21^st Century, not just market it. And not that it needs our help. Agriculture practically invented community, although its origins don’t stem from a website. Rather, they evolved from the honest support that ancient farmers offered their peers.

Oh, well. Enjoy our community. Take part. Or watch as we figure out our roles in this thing.

Reminds me of another quote, this time, from a farmer: “Lettin’ the cat out of the bag is a whole lot easier than puttin’ it back in.”

What do you think is the best part of participating in an online community?

Glenn Dawes is Creative Director for AdFarm. He can be contacted directly at Glenn.Dawes@adfarmonline.com