The Media Planner/Buyer is responsible for managing the media needs for assigned clients – including media research, planning, presentation, buying and post-buy analysis. The Media Planner/Buyer will report directly to the Director, Media and will primarily support Canadian clients, but be responsible for supporting all AdFarm clients, and the media deportment as need.
The Planner/Buyer will have experience with all types of media –print, TV, radio, online, direct, outdoor and other methods of message delivery. Experience in social media a plus. The Planner/Buyer should be experienced in carefully calculating media strategies and buying tactics through research and analytical models to determine what is best for the client based on the product/service, the client's goals and budgets. Media research,/analysis and presentation skills are critical. The Planner/Buyer will be required to learn and adhere to AdFarm media processes and protocol.
The key roles and tasks of the Media Planner/Buyer include:
-Maintain an understanding and knowledge of all research and media evaluation tools, market conditions and opportunities to ensure effective media plans/buys
-Provide media and account team/lead with project leadership, status, information and accountability/measurement
-With the support of the account team, develop and present media strategies and plans to clients. Work with the account team and client to finalize and execute media plans
-Meet with to clients to discuss and present projects, as needed/required
-Manage buys in STRATA/Advantage and work with Group Account Lead and Accounting on monthly billing accuracy
-Work on media for both US and Canadian clients, as assigned
-Support the media team on PR equivalencies, ongoing media updates, buying and reporting efforts
-Meet with media sales vendors as needed
EDUCATION AND EXPERIENCE:
-A bachelor's degree and/or related experience is required.
-A minimum of 5 years of experience in media analytics, planning and buying.
-Additional media and/or agriculture education or experience is beneficial
KNOWLEDGE AND SKILLS:
-Excellent communication skills
-Ability to work with a wide range of people, including clients, sales people and AdFarmers
-Must be able to analyze research data to determine best placement for the client's needs
-Ability to live the values of AdFarm and model them for the industry, the media, the clients and AdFarmers
-Must be well-organized
-The ability to work long hours, especially under tight deadlines
-Must be able to handle pressure well
Please send your cover letter and resume to email@example.com
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