Do you have what it takes to work on our farm?
We’re looking for the right people to work with us. If you’re interested in any one of the positions below, please send your resume to HR@adfarmonline.com.
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Description
POSITION SUMMARY:
The Media Planner/Buyer is responsible for managing the media needs for assigned clients – including media research, planning, presentation, buying and post-buy analysis. The Media Planner/Buyer will report directly to the Director, Media and will primarily support Canadian clients, but be responsible for supporting all AdFarm clients, and the media deportment as need.
The Planner/Buyer will have experience with all types of media –print, TV, radio, online, direct, outdoor and other methods of message delivery. Experience in social media a plus. The Planner/Buyer should be experienced in carefully calculating media strategies and buying tactics through research and analytical models to determine what is best for the client based on the product/service, the client's goals and budgets. Media research,/analysis and presentation skills are critical. The Planner/Buyer will be required to learn and adhere to AdFarm media processes and protocol.
ESSENTIAL FUNCTIONS:
The key roles and tasks of the Media Planner/Buyer include:
-Maintain an understanding and knowledge of all research and media evaluation tools, market conditions and opportunities to ensure effective media plans/buys
-Provide media and account team/lead with project leadership, status, information and accountability/measurement
-With the support of the account team, develop and present media strategies and plans to clients. Work with the account team and client to finalize and execute media plans
-Meet with to clients to discuss and present projects, as needed/required
-Manage buys in STRATA/Advantage and work with Group Account Lead and Accounting on monthly billing accuracy
-Work on media for both US and Canadian clients, as assigned
-Support the media team on PR equivalencies, ongoing media updates, buying and reporting efforts
-Meet with media sales vendors as needed
Requirements
EDUCATION AND EXPERIENCE:
-A bachelor's degree and/or related experience is required.
-A minimum of 5 years of experience in media analytics, planning and buying.
-Additional media and/or agriculture education or experience is beneficial
KNOWLEDGE AND SKILLS:
-Excellent communication skills
-Ability to work with a wide range of people, including clients, sales people and AdFarmers
-Must be able to analyze research data to determine best placement for the client's needs
-Ability to live the values of AdFarm and model them for the industry, the media, the clients and AdFarmers
-Must be well-organized
-The ability to work long hours, especially under tight deadlines
-Must be able to handle pressure well
Please send your cover letter and resume to hr@adfarmonline.com